Personalisation Paradox: Why marketers hold back despite the benefits

Personalisation isn’t optional anymore, it’s essential for successful email marketers. Yet, many businesses are struggling to get it right.

That’s why we commissioned this research to show you how to bridge the gap between ambition and execution.

You’ll find insights from a survey of marketing, ecommerce, and digital leaders, uncovering where companies are falling short, the biggest barriers they face, and tips to unlock personalisation.


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