Activate
Activate
CDP for personalised customer journeys and effective campaigns across all channels.
Activate Search
Activate Search
Optimise search results on the website to provide a better shopping experience.
Engage
Engage
Webcare, messaging, social media publishing and monitoring in one clear and concise tool.
Product content
Industries
Case study
Featured
Product Recommendations
Increase conversions, boost sales, and enhance customer experiences with personalised recommendations for every visitor
Conversion and convenience booster in one
If there’s one thing that characterises a good customer journey, it’s convenience for the customer. A pre-selected size, being able to click directly from an email to the shopping cart, or… a recommendation for a product or service that perfectly matches your preferences. With product recommendations, you help your visitors find the right item in a service-oriented way. This not only boosts customer experiences but also your conversions. Win-win!
Data-driven recommendations for maximum relevance
The recommendations served by the Product Recommendation feature don’t come out of thin air. For this, the algorithm analyses the available data at an individual level. It takes into account historical purchases, recent viewing and clicking behaviour, and rules you may have set yourself.
Perhaps you know that certain products are often purchased together, or that a specific target audience has excessive interest in an item. Combine your own insights with the power of the data-driven algorithm for optimal relevance and maximum results.
Boost sales and improve order values with cross- and upsell recommendations
In addition to making accurate recommendations for first-time buyers, the product recommendation feature also helps increase order values and promote retention. Let it calculate, based on data, which items go well together and automatically recommend them on the checkout page. Or set a trigger with a smartly timed follow-up email recommending relevant products from another category. Prefer to recommend in a pop-up or via an external channel? That’s possible too!
Set your own rules for dynamic recommendations
Ready for the next level? Create your own product sets, allowing you to make recommendations based on a common characteristic. For example, a colour, type of material, price – or a combination of all of these. The more custom fields you add, the more specific the recommendation becomes.
Our recommendation? A personal demo!
Want to learn more about Spotler Activate and its’ product recommendations feature? We’d love to show you in a demo.
