Mother’s Day. An important part of the year for many businesses. It is a huge revenue driver and a perfect opportunity to promote gifting.
However, Mother’s Day can be a particularly challenging time for many consumers, as marketing messages often cause distress. Over the years brands have realised that their marketing campaigns around this time of year need to show some empathy. Which is why we now see many brands giving their customers a chance to opt out of Mother’s Day emails.
This year, I’ve seen my inbox full of brands that are showing their sensitive side. Here are some examples of this mindful practice that more marketers should embrace.
ASDA/George
Boots
Dermalogica
Bloom & Wild
DPD
Exclusive Collection
SpaceNK
Zizi
