Mother’s Day. An important part of the year for many businesses. It is a huge revenue driver and a perfect opportunity to promote gifting. However, Mother’s Day can be a very difficult time for many consumers, with marketing messages causing much distress. Over the years brands have realised that their marketing campaigns around this time of year need to show some empathy. Which is why we now see many brands giving their customers a chance to opt out of Mother’s Day emails. This year I’ve seen my inbox full of brands who are showing their sensitive side. Here are some examples of this mindful practice that more marketers should embrace.

ASDA/George

Boots

Dermalogica

Bloom & Wild

DPD

Exclusive Collection

SpaceNK

Zizi