Although our products are easy to use, we make sure your accounts are set-up and connected properly, so that you can make a jump start. On top of that, we offer a wide range of services to help you succeed even more in using our software.
Marketing Calendar 2025
Marketing Cloud for B2B Marketing
CRM and Lead Management
CRM and lead management that delivers live insights, sharp segments, and a clear view of every lead, so you can score behaviour, trigger actions, and turn interest into revenue.
Join 17,000+ B2B marketing professionals creating impact with Spotler
Gaps in data mean missed opportunities
When your lead and customer data is all over the place, you’re stuck switching between disconnected tools and opportunities can go unnoticed.
- You lose hours building segments by hand
- You waste time chasing sales for updates
- You can’t see who’s ready to buy, what they care about or when to follow up
- You miss the insight needed to personalise campaigns that contribute to revenue
We help sales and marketing amplify impact – together
Connect your marketing and sales data through our CRM, track every touch point from first visit to closed deal, and use those insights to create more personal campaigns that bring in better leads and build stronger relationships.
All your contact data in one view
From form fills, website visits, to email engagement, get the full picture of what your customers and leads do, all in one place. Easily see who’s ready to act and why, whether you’re nurturing them through a campaign, or passing them to sales.
Smarter segmentation, less effort
Stop wasting time manually tracking your contacts’ journey. Use website and email behaviour to score engagement, then merge this with interests and preferences to create powerful segments and personalise your campaigns.
Workflows across teams
Marketing teams can trigger nurturing campaigns based on real-time behaviour, or where they are in the buyers journey so each contact gets the right campaign. Whereas sales teams get notified automatically as soon as someone becomes a qualified lead.
Insights that you can act on
See which activities are fuelling your sales pipeline from MQLs to revenue contribution. Want to see the most engaged leads and customers from the past 7 days? Use prebuilt dashboards or build your own to track the metrics that matter to you.
Our CRM Basics Offering
Our CRM can offer just the essential customer relationship management functionalities, such as a centralised database for all your customers and their contacts. A place where you can keep your database up-to-date, but also a place where you can set-up automations to plan periodic tasks such as calling or emailing your main contact.
And in comparison to a lot of other CRM systems the product is easy to manage and customise. You don’t need an expensive consultant to add or change account properties!
"The CRM has been able to adapt to fit us rather than us adapt to fit it. This is a huge win because people always dislike change and to be given an intuitive system makes adoption and use so much easier."
"Using dynamic content to segment our email messages and workflows, as well as social and PPC campaigns, GCC can now nurture opportunities. This means we've been able to combine sales and marketing into one department and work together in one continuous funnel."
"Any questions I had were answered as soon as possible. Spotler went above and beyond to get all our data synced with our reservations system, which was no mean feat due to how the system we use is built."
“The CRM system not only allows us to keep co-ordinated but we are also able to gain advanced insight into the data we possess, and we can create reports through the CRM in seconds, which is a huge step forward for us."
"I have a large responsibility and a lot to manage. Changing my tasks from red to green in the CRM is a daily pleasure because I know that the things that need to be done are getting done. I’ve never been so assured that nothing is slipping through the cracks since I started using Spotler CRM."
CRM features that make this possible
Full contact and account history
Go beyond basic contact info by recording visits, nurturing efforts and tasks tied to each person and company.
Activity tracking
Track email opens, page views and form fills to trigger automations, build reports and personalise campaigns.
IP look up and tracking
Turn anonymous traffic into identified companies and contacts that visit your website.
Lead scoring
Prioritise your leads and customers based on engagement, so you know who to nurture and who’s ready for sales.
Relevant email communications
Send personalised newsletters and automated campaigns that increase loyalty and drive more conversions.
Customise fields and dashboards
Use custom fields, user controls and dashboards to organise data, processes and reports your way.
Connected B2B marketing tools that turn data into action
By linking our email marketing automation, IP look-up and web tracking products to our CRM, you build a connected B2B solution that helps you create smarter campaigns, spot engaged accounts and gives sales the insights they need to convert.
Spotler CRM
A central sales and marketing database to manage customer and prospect data, as well as workflows, tagged lists and pipeline opportunities.
Learn more
Spotler Mail+
Upgrade your lead and customer management by sending relevant communication to well-targeted segments.
Learn more
Spotler Leads
Make leads out of your website visitors. Identify (new) companies and contacts that visit your website without leaving any other trace.
We offer you all the guidance that you need
Direct support
Our expert support team is available by phone, chat or email. Friendly, fast and trusted.
Training & Help Center
All users are trained in the use of our products and have a richly filled Help Center at their disposal.
Technical specialists
Experts help you with setup, data, integrations and templates. We’re here to make it easy.
Interested? Here’s what to do next
Book your demo
Get a no-pressure walkthrough of our CRM capabilities, tailored to your sector and marketing needs.
Get your proposal
A personalised plan on how our Marketing Cloud can help you reach your marketing goals.
Reach your goals
Implement our Marketing Cloud, optimise efforts and watch your impact grow.
What customers often ask before they take the next step
What does customer relationship management mean?
Customer relationship management (or CRM) shows the processes companies have to acquire and maintain customers. Often it includes having a place to store contact and account data, and setting up (workflow) automations to plan periodic tasks (such as regular check in calls or emails).
What does lead management mean?
Lead management means nurturing new or existing contacts to the point they are ready to convert to paying customers. It’s a complex process involving both marketing and sales teams. CRM products can include tools and integrations to support multiple stages in the sales cycle such as scoring, nurturing, lead tracking.
How do you track the activities of contacts and companies?
We use ‘digital activities’. This is how we describe all web and email behaviour such as: pages viewed, medium, source, term, email campaign sent, email opens, link clicks, lead score, and more.
What tools do I need to manage my leads and customers?
Our plan to success includes Spotler CRM (the central database to collect leads and manage customers), Spotler Leads (to recognise new visitors and track web page visits), and Spotler Mail+ (to send engaging email campaigns). If you prefer to only manage your customers and related processes, then simply choose for Spotler CRM. Give it a first try here.
Do you have any other questions?
Please feel free to contact or schedule a demonstration. We will gladly answer all your questions.
See how our customers manage their customers and leads with Spotler
Create your B2B marketing growth plan
You’re ambitious and ready to grow, but to move forward, you need clarity. Our quick scan helps you pinpoint what’s already working for you and highlights the areas that you can improve on or make the next steps in. With your tailored growth plan in hand, you’ll have a clear path to reach your goals with confidence.
