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Upcoming MiMs & Spotler Events

Masterclass

How social scheduling can transform your approach from reactive scrambling to proactive planning.

February 25th, 2026
More information

Roundtable Discussion

Calling all MiMs working in hospitality, tourism, attractions, events, and leisure sectors.

March 2nd, 2026
More information

Masterclass

Claire is buzzing to be hosting a MiMs Masterclass on Email Marketing that Works!

March 25th, 2026
More information

Missed our January masterclass: WhatsApp for Marketers?

Watch the recording

Upcoming Spotler Events:

Learn about setting up automations, integrations with other systems or best practices during our sessions, webinars, Spotler events or events from partners.

AI in your inbox: Blessing or curse?
Webinar
19 Mar
AI in your inbox: Blessing or curse?

Gmail, Apple Mail, and Yahoo are no longer passive delivery systems. They use AI to decide what matters. Find out what changes you need to make to your email strategy.

View the event

Mother’s Day Inspo

Make your Mother’s Day campaigns meaningful, high-performing, and impossible to ignore.
Get ready for a season of appreciation, thoughtful gifting, and genuine connection. Whether you’re creating standout email campaigns, using smarter targeting, or crafting messages that resonate long after the cards are opened, you’ll find everything you need right here.

Mother’s Day for B2B brands: how to use the moment without getting it wrong
Blog
Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick 21-01-2026

Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.

Read the blog
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Blog
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick 22-01-2026

Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.

Read the blog
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Blog
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick 23-01-2026

Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.

Read the blog
Marketing, motherhood and the art of spinning multiple plates
Blog
Marketing, motherhood and the art of spinning multiple plates
Jessica Brick 04-12-2025

Being a mum and working in marketing have a lot in common. You will need creativity, resilience, and the ability to juggle a dozen things at once.

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8 Brands showing empathy in the run up to Mother’s Day
Blog
8 Brands showing empathy in the run up to Mother’s Day
Jessica Brick 02-03-2021

Over the years, these brands have realised that their marketing campaigns around this time of year need to show some empathy.

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Empathy-driven email marketing: Navigating sensitive seasons
Podcast
Empathy-driven email marketing: Navigating sensitive seasons

Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the “Email and Beyond” Marketing Podcast.

Listen to the podcast

Recent resources:

Practical knowledge and information about marketing

From last-minute posting to a social strategy that fits real life
From last-minute posting to a social strategy that fits real life
Anastasia Pop 18-02-2026

Tools, automation and dashboards make social media more efficient. But they’re not the only thing that makes it effective. Empathy is.

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From phone numbers to usernames: understanding WhatsApp Business Scoped IDs
From phone numbers to usernames: understanding WhatsApp Business Scoped IDs
Bas Jochems 16-02-2026

Discover what WhatsApp Business Scoped IDs change and how Spotler Message ensures continuity during the rollout.

Read the blog
7 event marketing trends for 2026 every event manager should know
7 event marketing trends for 2026 every event manager should know
Djamilla Sommer 09-02-2026

Discover the 7 key event marketingtrends for 2026. Learn how to build communities, increase impact and turn events into long-term growth drivers.

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How Valentine’s Day is changing and what that means for your campaigns
How Valentine’s Day is changing and what that means for your campaigns
Anastasia Pop 28-01-2026

Valentine’s Day is no longer one size fits all. Discover how Valentine’s marketing is changing and how to make your campaigns more relevant with Spotler.

Read the blog
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Mother’s Day opt-out emails – overwhelming customers with repeated reminders
Jessica Brick 23-01-2026

Happy Mother’s Day? Well, not for some, and brands offering real preference control are doing the right thing. Read what you can do.

Read the blog
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
10 Mother’s Day marketing ideas to boost your ecommerce sales in 2026
Jessica Brick 22-01-2026

Mother’s Day can be a big opportunity to boost your ecommerce sales. So go for it this Mother’s Day with our 10 powerful tips.

Read the blog
Looking ahead for 2026: A Marketers guide to the year ahead
Looking ahead for 2026: A Marketers guide to the year ahead
Richard Wall 22-01-2026

The crystal ball is out once again! What does 2026 hold for marketers and their audiences?What about the use of AI, marketing channels and tools?

Read the blog
Mother’s Day for B2B brands: how to use the moment without getting it wrong
Mother’s Day for B2B brands: how to use the moment without getting it wrong
Jessica Brick 21-01-2026

Spotler takes a look at the relevancy of Mother’s Day for B2B brands and how they can capitalise on the moment without getting it wrong.

Read the blog
From crisis to open day: why teams need a real mobile workflow in customer engagement 
From crisis to open day: why teams need a real mobile workflow in customer engagement 
Ioana Petrescu 16-01-2026

Respond, publish and manage customer conversations on the go with a mobile workflow built for crises, events and field teams.

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5 plug-and-play marketing campaigns using WhatsApp and a CDP
5 plug-and-play marketing campaigns using WhatsApp and a CDP
Tom Blijleven 06-01-2026

Many look at WhatsApp for Business as a simple newsletter channel or service chat at best. Get inspired by these 5 ready-to-go marketing examples.

Read the blog

Get ready for Valentine's Day! 🌹

Go to our Valentine's Hub

Podcasts:

Conversations on data-driven marketing

Conversion Data Mastery – Segmentation & Personalisation Secrets
Conversion Data Mastery – Segmentation & Personalisation Secrets

You already know that segmentation and personalisation are important. But how do you do them effectively?

Listen to the podcast
Troubleshooting Your Deliverability Issues – Ensuring Your Emails Reach the Inbox
Troubleshooting Your Deliverability Issues – Ensuring Your Emails Reach the Inbox

The most beautifully designed and written email won’t achieve much if it doesn’t reach your prospective customer’s inbox. Unpack the “dark art” that is deliverability.

Listen to the podcast
Fail to Plan, Prepare to Fail – Crafting a Strategic Marketing Plan
Fail to Plan, Prepare to Fail – Crafting a Strategic Marketing Plan

Are you doing marketing activities to keep up with the Joneses, or do you have a plan? We discuss how to think smartly about channels, audiences and more as you craft a plan.

Listen to the podcast
Boost Your Click Rates – Optimising Email CTA Buttons
Boost Your Click Rates – Optimising Email CTA Buttons

Are you getting maximum value from your Calls-To-Action? How design, placement and compelling copy make an impact.

Listen to the podcast
Busting email marketing myths: Unveiling the truths for success
Busting email marketing myths: Unveiling the truths for success

In this episode of "Email and Beyond," Richard & Kate dismantle common misconceptions about email marketing and illuminate the best strategies.

Listen to the podcast
The power of multichannel marketing: Email, SMS, WhatsApp, and ad retargeting strategies revealed
The power of multichannel marketing: Email, SMS, WhatsApp, and ad retargeting strategies revealed

Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other’s impact.

Listen to the podcast
Unveiling the power of Gmail promotions tab: Turning challenges into opportunities
Unveiling the power of Gmail promotions tab: Turning challenges into opportunities

In this episode, they dive deep into the misunderstood Gmail Promotions Tab. Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox.

Listen to the podcast
Revolutionise your B2B email marketing: Top 3 automation strategies for success!
Revolutionise your B2B email marketing: Top 3 automation strategies for success!

In this power-packed episode, we dive deep into the world of email automation, unlocking the secrets to transforming campaigns and boosting engagement.

Listen to the podcast
Decoding customer signals: The power of RFM marketing mastery
Decoding customer signals: The power of RFM marketing mastery

Discover how RFM (Recency, Frequency, Monetary value) can revolutionise your approach to audience segmentation and transform your marketing strategy.

Listen to the podcast
Email marketing room 101: Unveiling the industry’s pain points & myths
Email marketing room 101: Unveiling the industry’s pain points & myths

Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it’s essential to use data responsibly.

Listen to the podcast

"Marketers today work under extraordinary pressure, and they need technology that is already proven to keep pace. That’s exactly what Spotler delivers. The sheer breadth of talent and experience within the community is exceptional. It reflects the world our technology is designed for. This partnership strengthens the connection between powerful tools and the marketers who rely on them every day."

Caroline Chadwick Chief Commercial Officer, Spotler UK

"Spotler already provides exactly the kind of connected intelligent marketing technology incredible MiMs value. This partnership gives our community access, support and a deeper level of learning, driving efficiencies and outcomes. Spotler is not just offering technology; they’re joining a community built on ambition, honesty and support. That alignment is what makes this partnership genuinely powerful."

Claire Ferreira Chief Executive Officer, MiMs

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