Taken together, Spotler Brand ID’s features form a digital media hub. This hub is the central location for the supply, storage, processing, (re)use and distribution of information, digital files, components, inspiring examples, content and publications. The hub serves as a bridge between content conversion, creation, reuse, and omnichannel publication. It is also where you can quickly find the most up-to-date version of information and files.

Brand

The knowledge and information pertaining to the brand, the visual identity, tone of voice, visual and design languages, typography, colour and applications describe the application and use of the brand. When developing new content (website, email, narrowcasting, video, e-commerce, for digital and social, as well as packaging materials, POS materials, and printed content), these aspects determine the design and content. A strong brand is persuasive, present wherever you would expect it to be and consistent in its appearance. That knowledge, along with the rules and practical tips for its use, is shared in the Brand Book.

Components

An asset is a possession that represents value in terms of costs and effort, uniqueness, property, and, last but not least, brand value. A strong brand receives preference over the competition, justifies a premium price point and may expect loyalty from customers.

Digital Assets are digital files; Brand Assets are the brand’s familiar components in the form of digital files and information. Combined with templates, images, text, product data, and information, this becomes the content ready for publication. The components with which to create content are available in the Media Bank.

Digital

Web, commerce, social media channels, email marketing, and narrowcasting: the Digital Style Guide provides access to all interactive elements that shape the user experience and contribute to the brand experience. These interactive elements consist of JavaScript, HTML, CSS, and online typography, and are the primary source for User Experience Designers when developing digital applications.

Inspiration

Pinterest, Tumblr, Instagram: these are just a few examples of online channels with which to create collections of things that interest and inspire us. The Inspiration Platform is the perfect place to do the same, thanks to its various features. Inspiring examples of content, publications, images, video, audio and presentations are shared here, rated by users (Like) and made available for reuse.

Content

Anything the organisation creates and publishes for campaigns, sales, marketing and PR is managed in the Asset Bank. Extensive search and filter options, authorisations and previews make content easy to find. The content’s creator and source are listed, as are the purposes for which the content is used. Combined with the campaign calendar, it offers quick insight into the content and composition of campaigns.

Sharing is multiplying

The Brand Drive makes it easy to upload, share and download large files. Within the platform’s secure environment, teams can collaborate on content.

Platform

Brand or Digital Asset Management are used to support, safeguard and speed up a wide range of processes. The content is varied:

  • Sharing knowledge, guidelines and information on the brand
  • Artwork, logos, fonts
  • Designs, formats, layouts
  • Images, audio, video, 3D
  • Interactive content
  • Inspiring examples

Workflow and collaborating in creative teams

Workflow helps to support and speed up processes. Within Brand ID, we use workflow to facilitate collaboration and to structure processes. The platform can take over certain actions that used to be handled by a real person. Some examples:

  • Mass upload: the workflow assigns the project, supports the upload and the conversion to various file formats and assists with the adding of metadata
  • Review, annotation and approval: the workflow helps with the evaluation, the giving of feedback and the approval of uploads prior to their release on the platform
  • Distribution: The workflow handles the sending of collected files to one or multiple recipients
  • Localisation and translation: Translators receive requests to translate content via the workflow.
  • Integration and enrichment

ERP and/or PLM systems often provide a basic set of information, which needs to be enriched for marketing and publication purposes. Spotler Brand ID’s workflow facilitates the enrichment of product information, with e.g.

  • Images, video, audio, interactive content
  • Product information (in multiple languages, SKU, relationships)
  • Brand-, region- and market- or client-specific information
  • Information about the origin, the use, the agency, etcetera

Conversion

For both images and video, it can be highly efficient to automate demand for different versions and file formats. The Media Bank facilitates, e.g. the following conversions:

  • File conversion: e.g. from EPS (outline of vector) to a JPG or from Word to PDF
  • Colour space conversion: e.g. RGB (digital) to CMYK (offset)
  • Profiling: the addition or use of an ICC colour profile, for example, to make the final result suitable for its intended application
  • Compression: making an image smaller (fewer pixels)
  • Video conversion: from 4K video to MP4 for mobile use
  • Image processing: adding a watermark, cropping, adding brand style elements and overlays.

Creation

The components from the Media Bank (templates, images, logo) are used to create content and made available to the user online. The result is saved (after an optional approval process) and made ready for publication. If you are curious about whether the digital media hub can benefit your department or organisation, feel free to contact us or sign up for a free demo.