In email terms, “CC” stands for Carbon Copy. It’s a nod to the old days of physical correspondence, when letters were duplicated using carbon paper. Today, CC lets you send a copy of your email to someone without making them the primary recipient. They can read what you’ve sent, but they’re not necessarily expected to reply or take action.
There’s also a cousin of CC: BCC, or Blind Carbon Copy. You won’t always see it used, but it allows you to send a copy of the message invisibly. People in the “To” or “CC” fields won’t know someone was blind-copied. That has different implications, usually related to privacy or discretion and is common in email communications, where you don’t want to expose everyone’s email addresses.
Does an all-caps subject line grab attention? Where should you put your CTA for max impact? See what Spotler tested on their own audience.
Every marketer has a segment they avoid looking at too closely: the cold list.
With the right pre and post Valentine’s campaigns, you can lift revenue, strengthen your data and turn one off shoppers into loyal customers. Join us to find out how!
Get more out of the events you’re already running. Combine efficiency with a professional experience for your attendees and stop leads slipping through the cracks and follow up with ease.
One of the biggest emerging opportunities is citation analysis and citation building for AI platforms. Find out how you can get AI to cite your brand via GEO.
Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.
Heart emojis and pink colour palettes are less likely to move your business customers. But there are other ways to make use of Valentine’s Day.
Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?
How do you turn your Valentine’s shoppers from spring fling to long-term relationship?
Inboxes are more competitive than ever; it is estimated that 376.4 billion emails were sent every day in 2025.