Marketing Cloud for B2B Marketing

Conversational Marketing

Conversational marketing that unifies live chat, WhatsApp, and social in one inbox, so you can respond faster, stay relevant, and keep conversations on track.

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Join 17,000+ B2B marketing professionals creating impact with Spotler

Van Duijnen Koffie B.V.
TietoEvry
DB+ – IT
Exact Online
Dörken Coatings Belgium
Aegon
De Jong en Laan
ERIKS – B2B
Enin
CAB
King Food
Team Tailor
Yulsn
Elvy – IT
Maikel Horn Modeagenturen
Scattered conversations slow you down

Scattered conversations slow you down

When conversations are spread across platforms, it’s harder to respond quickly or keep track of what’s been said, and the moments that matter get missed.

  • Switching tools slows response times
  • It’s easy to lose track of what’s been said
  • Messages slip through the cracks
  • A lead’s interest fades before you can follow up

Connect instantly. Chat personally. Drive action.

Start direct conversations on the channels your leads and customers actually use. Bringing together your conversational channels such as WhatsApp, your website’s live chat widget and your social media channels helps you reply faster, connect deeper, and convert more.

Never miss a message

Never miss a message

All your conversations come together into one inbox, making it easy to respond faster and keep every interaction personal. With instant access to leads and customers across channels, you stay in control and turn conversations into meaningful connections that drive results.

Keep the conversation going

Keep the conversation going

After a form submission, content download or campaign interaction, follow up with WhatsApp messages that feel natural and thoughtful just like a real conversation, not an automated reply. Guide each person toward their next decision with relevance and care.

More info about WhatsApp Marketing
Turn interest into intent

Turn interest into intent

When prospects engage with key content like pricing pages or case studies, you can jump in with timely, helpful messages via WhatsApp or live chat and guide them naturally toward the next step in their decision-making journey.

Bullseye

Turn social engagement into leads

Never miss an opportunity to connect with your leads or customers through social. When they engage with your posts, reply quickly through comments or direct messages, without switching between platforms. Saving you time while keeping the conversation moving smoothly.

Workflow

Automate simple enquiries

Use chatbots to standardise common questions or requests, like contact forms or FAQs. Stay fast and feel personal, even when conversations are coming in quickly across multiple channels, so you can manage simple enquiries at scale.

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"We find that using chatbots makes a big difference in the turnaround time. For the customer, it's a quick and pleasant experience. And it also ensures that we can still be reached by our viewers outside of our opening hours."

Angela Muradin Head of Customer Care at RTL Nederland
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“We are very satisfied with Spotler's conversational marketing solution. It has allowed us to handle all incoming WhatsApp messages in one unified inbox, which has significantly improved our customer service process."

Arthur Imamkhan Team manager at Mediahuis Nederland (De Telegraaf)
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"The bot can answer questions that an agent would normally handle and answers a large number of routine questions asked in advance. And when a human employee has to be involved, the bot acts as an assistant."

Roy Hendriksen Online Service Manager bij Vitens

Conversational marketing features that make this possible

Omnichannel inbox

Handle all your lead or customer questions via one inbox, whether it’s via social media, WhatsApp or live chat.

WhatsApp campaigns at scale

Use the latest marketing channel to send your marketing campaigns or bulk messages with high open and clicks rates.

Assign conversations

Ensure you’re providing the right answers, simply use Reply & Assign to forward the conversation.

Conversational flows

Save time and automate your WhatsApp, live chat and social communications with interactive flows built through chatbots.

Handover to employees

Let employees handle complex requests. Chatbots can do the initial scoping and employees can take over conversations without missing any context.

Conversational AI

Add AI to conversational flows. AI can easily engage with leads answering questions or queries based on information within your domains.

Connected B2B marketing tools for better conversations

Our conversational marketing tools help you stay in sync across WhatsApp, live chat and social. See what’s been said, when and where, so you always pick up the conversation with confidence.

Spotler Message

Bring all your messaging channels into one place with a single dashboard that lets you manage WhatsApp, Messenger, SMS and more, route conversations to the right teams, and deliver high-quality customer service.

Learn more
Spotler Engage

Manage, publish, and respond across social, WhatsApp, live chat and more – all from one intuitive platform that brings your content and customer conversations together.

Learn more
Spotler Aigent

Handle high volumes with ease using advanced chatbots that boost efficiency, speed up support, and free up your team for more complex conversations.

Learn more

We offer you all the guidance that you need

Although our products are easy to use, we make sure your accounts are set-up and connected properly, so that you can make a jump start. On top of that, we offer a wide range of services to help you succeed even more in using our software.

Direct support

Our expert support team is available by phone, chat or email. Friendly, fast and trusted.

Training & Help Center

All users are trained in the use of our products and have a richly filled Help Center at their disposal.

Technical specialists

Experts help you with setup, data, integrations and templates. We’re here to make it easy.

Interested? Here’s what to do next

Book your demo

Get a no-pressure walkthrough of our conversational marketing capabilities, tailored to your sector and marketing needs.

Get your proposal

A personalised plan on how our Marketing Cloud can help you reach your marketing goals.

Reach your goals

Implement our Marketing Cloud, optimise efforts and watch your impact grow.

What customers often ask before they take the next step

How can I use social media in conversational marketing?

Spotler offers different options. For example, you can answer comments made to your LinkedIn, X (Twitter), Facebook, Instagram or Threads accounts. On top of it, you can answer direct messages on Facebook, Instagram, or X (Twitter).

What other conversational marketing channels do I have?

Next to social media, you can use our live chat widget and WhatsApp to drive direct conversations.

Where can I add chatbots?

Chatbots can be added to your direct messages (on Facebook, Instagram, X), but also to your live chat widget or WhatsApp messages.

Do you have any other questions?
Please feel free to contact or schedule a demonstration. We will gladly answer all your questions.

Get a demo

See how companies like yours engage with their customers

How Radboud University reaches thousands of national and international students
Nubikk: Greater success with targeted personalisation across channels
How Rituals made loyalty sign-ups faster and easier with WhatsApp
How GCC realised 80% increase in their website conversion rates
Increasing conversions and loyalty with personalised campaigns at Termeer Groep
Reducing drop-off and increasing leads for DELTA with Spotler Activate
How Sportpaleis grew sales from better site search
How Videoland boosted Customer Satisfaction with intelligent chatbots
How Zusss increased ROI using dynamic transactional email
How Vitens improved customer satisfaction with WhatsApp & Chatbots

Create your B2B marketing growth plan

You’re ambitious and ready to grow, but to move forward, you need clarity. Our quick scan helps you pinpoint what’s already working for you and highlights the areas that you can improve on or make the next steps in. With your tailored growth plan in hand, you’ll have a clear path to reach your goals with confidence.

Growth model
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