What is a Preference Centre?
A Preference Centre refers to a form which allows email recipients to choose the emails and communications that a brand sends to them. This could include different categories of email, the frequency that they receive these emails, the channels, and whether they want to opt out. It is also a space where the recipient can keep their details up to date, such as their name, email address, and even birthday. Preference Centres are particularly popular for brands offering a wide variety of communications, such as newsletters, promotions, and company updates. Below you will find some examples of Preference Centres from different brands: ASOS


