Marketing Calendar 2025
Connect with prospective students on a personal level
Spotler’s solutions for the education industry unlocks your student recruitment potential by revolutionising student experiences. Deliver personalised messages tailored to your prospective students’ needs and maximise your admissions this academic year!
We understand the challenges in student communications
As education evolves, each student follows a unique journey. Some engage through digital platforms, while others need detailed information and guidance. Spotler streamlines this process with personalised, timely communication, ensuring every student and parent receives the information they need when they need it.
Identify students’ academic interests and extracurricular activities
Segment on interests and recruitment stage
Create personalised campaigns by highlighting the academic and extracurricular activities students are interested in and how your campus can meet their needs.
Segment on demographics
Deliver key messages to convert a prospective student into an enrolled student by segmenting on demographics such as; flexible classes, financial aid, support with childcare or institutional value alignment.
Engage students throughout their educational journey
Engaging students throughout their educational journey is key to their success. Using chatbots, Spotler helps institutions provide instant support and personalised communication.
Chatbots can answer questions, send updates, and offer guidance, making it easier for students to navigate their studies. This ensures students get the help they need, from enrollment to graduation, improving their overall experience and connection with the institution.
Learn from NCOI
Use automation to achieve a student-centric marketing strategy
Nurture prospective students with a personalised journey
Create marketing campaigns that automatically send personalised content based on a prospective student’s interests and behavioural interactions on your website.
Create workflows for any scenario
Whatever your target is, a workflow is the answer; like increasing enrolment numbers, improving engagement, or heavily promoting specific academic programs which are under-subscribed.
Co-ordinate and collaborate with the admissions team
Everything taken care of in one place
It can be tricky to co-ordinate between departments when using separate systems. So don’t! Use one CRM and CDP between marketing and admissions to handle the admissions process, student orientation, and ensure timely communication that keeps your institution top-of-mind.
Cross department data sharing
Spotler CRM and Spotler Activate are flexible and powerful, facilitating a complete student record with many data collection points, allowing different teams, with different targets to create multiple student journeys instead of competing with each other.
Effective event promotion and management proven to increase engagement
Targeted event promotion
Promote campus events, open days, and other activities with targeted campaigns aimed at the right segments, whether they’re prospective students or alumni.
Print badges on-site
Check-in your participants using the Spotler Events Check-in app by scanning their QR code with a smartphone or tablet. Badges are printed instantly upon scanning.
Reach, engage and convert alumni into donors
Keep your alumni engaged and interested
Alumni relations made simple. Segment alumni by graduation year, field of study, location to tailor communications about local gatherings, networking opportunities, and fundraising campaigns.
Fundraising appeals that connect and convert
Tailor fundraising messages to reflect alumni experiences. Create separate workflows for alumni who have yet to donate, those that have shown interest in the past, and for your VIP alumni who are long time donors.
Professional and secure information provision
Spotler’s email marketing software is perfect for educational institutions that want to prioritise privacy and security. With high standards and a strong commitment to data protection, Spotler is a trusted choice in this sector.
Annual ISO 27001 and DDMA Privacy Guarantee certifications consistently demonstrate Spotler’s dedication to maintaining stringent privacy and security measures, ensuring your communications are both professional and secure.
Helpful resources
Schedule an online demo
Enhance your educational communication strategy with Spotler! Request a demo today to see how our advanced automation tools can boost student engagement, improve information dissemination, and enhance retention. Spotler seamlessly integrates with your educational systems, offering personalised communication solutions tailored to your institution’s needs. Transform your outreach efforts with data-driven insights and targeted campaigns.
