Marketing Calendar 2026
Grow your brand organically
Get results without ad budget. Share content across your brand’s channels and use the authentic voice of your employees to expand your social reach.
Optimise social reach
If you want your posts to reach your target audience, Spotler’s social media solution has you covered. From a single dashboard, you can create, assign, publish, and monitor content across various platforms—managing both your business pages and your brand advocates. And when your audience reaches out through direct messages, easily switch to the social inbox to engage in 1-1 conversations.
Strengthen your brand’s presence
Employee-generated posts typically drive higher engagement, boosting your visibility. When colleagues share work-related content, it adds an authentic and trustworthy tone to your brand’s voice, making your message more relatable.
Plan ready-to-share content, which they can personalise or post with a simple tap through various platforms such as LinkedIn, Facebook, and Instagram. You can also gather their genuine input, ensuring that content resonates with their networks, enhancing its impact even further.
Manage content hassle-free
Managing content is simple with a platform built for easy planning, publishing, and scheduling. You can cut your monthly workload by up to 19.4% by scheduling brand updates in advance, and save up to 71% of your time by quickly creating and scheduling content for advocates. On top of it, you can use AI to create unique variations for each platform or ambassador, ensuring your posts don’t become repetitive.
Never leave a message unanswered
Engage with your audience, responding to direct messages from Instagram, Facebook, and WhatsApp from one social inbox. You can monitor 1-1 interactions or assign conversations to the right team members, ensuring the best response every time. And if there’s multiple questions around the same topic, group conversations with labels, or use templates to answer common queries making social engagement faster and more efficient.
Expand your reach
WhatsApp is a channel boasting nearly 3 billion users across 180 countries. Its flexibility makes it perfect for a variety of uses—whether you’re booking appointments for a recruitment campaign or collecting customer feedback. Send bulk WhatsApp campaigns or automate responses with chatbot flows with Spotler. Afterwards, the built-in analytics give you insights into engagement and response rates, helping you evaluate the performance of your communication strategies.
For all departments
The benefits of social publishing and advocacy don’t apply to only marketing departments.
- Executives: Gain valuable insights into brand performance and audience sentiment.
- Recruiting teams: Expand your candidate pool— save recruitment costs and time, by leveraging referrals and personal networks.
- Sales teams: Share relevant content to boost visibility and maintain stronger connections with potential customers.
- People & Culture: Send colleagues ready-to-share posts about company culture, values, milestones or let them inspire you with genuine suggestions.
- Partner managers: Help local stores, labels, or business partners share your brand message without them having to add social media expertise.
Publish where your audience is
Our dashboard consolidates multiple social media channels such as Facebook, Instagram and LinkedIn, into one interface.
Authentic user generated content
Let employees have a stage where they can showcase their expertise. Receive their suggestions through the dedicated app or WhatsApp.
Answer 1-1 conversations
Have a social inbox where you collect direct messages coming from Facebook, Instagram or WhatsApp. Use the same inbox to send replies without changing platforms.
Monitor posts and conversations
Learn which content resonates with your brand advocates and audience based on metrics such as share rate, likes, and conversations.
Interested in learning more about social publishing and advocacy with Spotler?
Our experts are more than happy to jump on a call with you and discuss the possibilities the Spotler software can offer you.
