Marketing Calendar 2025
Spotler B2B Solution
Optimal lead management with our user-friendly B2B marketing solution
Save time and make more impact by using our B2B Solution. Profit from our integrated CRM, email marketing and web tracking software.
Hundreds of B2B organisations use Spotler software to make an impact
Improve your marketing and make an outstanding impact
Centralised marketing data
Centrally stored customer and lead data enables better segmentations for improved marketing communication.
Personalised messages
Messages and content being personalised based on smart segments make your e-mail communication impactful.
Insightful reporting
Create the reports and dashboards that give you the insights to make better data driven decisions.
A 360 view of your leads
The Spotler B2B Solution is a central marketing database that enables you to collect leads (contacts and their organisations) and enrich them with information about them from their form fills, from which pages they visit on your website, and from what they clicked and read in response to the emails they receive from you.
Apply lead scoring
With the ability to easily setup lead scoring based on that behaviour, it’s easy to segment those leads (contacts and their organisations) based on engagement levels. By awarding them points you can do quick lead analysis, and decide to nurture further through email campaigns or deliver to sales.
Find out more about lead scoring
Make leads out of your website visitors
Our web tracking software recognises which companies visit your website. This is very useful, because not every website visitor will contact you, request information or call you. Yet they are interested in your products or services.
With IP look-up technology, the Spotler B2B Solution ensures that website visitors become leads for sales. But the integration with Spotler Mail+ also provides insights into which of your contacts show which web behaviour after they click through to the website from your emails. This data is then stored centrally in our CRM for you to make use of.
Advanced segmentation of leads and contacts
The Spotler B2B Solution enables you to create advanced segmentations in your central marketing database. We not only record click behaviour on your website or opens and clicks in sent emails, but you can also add characteristics and interests for each contact. Based on this data and the lead scoring that you may have applied, you create specific target groups that you can reach with personalised content, tailored to these leads or contacts.
Discover all possibilities
Book a demo nowOur B2B Marketing Plan to Success
Identify your visitors
The majority of your website visitors will never contact, request information or call you. With the IP-look up technology, we help you identify who they are, see what source brought them and access information such as company size, industry, or country.
Set-up targeted segments
Whether it’s based on opening your email campaigns or exploring specific web pages, you can build segmented lists in Spotler CRM that are automatically synced to Spotler Mail+. Easily send targeted campaigns tailored to each contact.
Craft engaging emails
Spotler Mail+ lets you drag and drop your way to beautiful emails filled with compelling AI-generated content. Use your targeted segments to personalise your emails with relevant dynamic content, then watch as the opens and conversions flood in.
Apply lead scoring
Don’t miss opportunities due to not prioritising leads that are ready to convert. Whenever a contact engages with your website or emails you can set up automations to award them points. Easily set conditions that fill your nurturing funnel.
Effective campaigns that drive conversions
As inboxes get more and more crowded, it becomes increasingly important to stand out. Targeting your audiences, building the right segments, then sending the right content and messages to each group drives more conversions. You can easily tailor your email content and campaigns to these segments and become more relevant. Want every contact to feel like you have designed your newsletter just for them? Personalise your newsletter dynamically – based on behaviour, preferences and interests.
Actionable insights
While web tracking capabilities provide insights into visitor behaviour, our email marketing automation tooling makes sure we capture opens, clicks, bounces, unsubscribes and form fills. All these online interactions are measured as digital activities in the central marketing database.
Based on these digital activities Spotler offers templated reports that give an overview of page views, email performance and more. For example, you might want to see the most engaged leads from the past 7 days. Interested in a specific segment? Then simply group contacts and companies under tags for in-depth analysis. You can also set system automations to get notified whenever someone becomes a warm lead or whenever someone enters a list, to make sure you don’t miss any opportunities.
The Foundation of the Spotler B2B Solution
Spotler CRM
Our central marketing database is where all contact and account information is store. Here you score your leads, do audience segmentation, create email lists, and run reports.
Spotler Mail+
Based on your segments, you choose which lists to synchronise to Mail+. After sending a campaign, Mail+ feeds all data such as form fills, unsubscribers, bounces, open and clicks back into Spotler CRM.
Spotler Leads
By placing a tracking code on your website, it identifies companies and contacts that visit you. You won't need to worry about learning a new system as this data will appear directly in Spotler CRM.
Optimise your lead management? Make a marketing impact?
Schedule a demo nowFrequently asked questions
How do I make sure I only email those who gave their consent?
Creating emailing lists is based on multiple criteria, including permissions and opt-ins for each contact. Using these filters will help you remain compliant.
What are “digital activities”?
“Digital activities” is how we describe all web and email behaviour such as: pages viewed, medium, source, term, email campaign sent, email opens, link clicks, lead score, and more.
What if I am already using Spotler Mail+?
Spotler Mail+ users can easily scale up or upgrade to our Spotler B2B Solution. Via our Spotler Connect platform we will make sure that the right data and information will flow into Spotler CRM and the other way around without having to change the set-up of your Mail+ account without losing any information.
What if I already use a CRM for Sales?
The Spotler B2B Solution is primarily focused on giving B2B marketing and communication professionals the right tools to optimise lead management from a central marketing database. However, Spotler CRM also offers a Sales module for users who want to connect their sales team and pass on qualified leads as opportunities.
If your sales team already uses a CRM such as Microsoft or Salesforce, you can work with Spotler CRM’s API to create an integration that feeds Spotler CRM Opportunities, Accounts and Contacts into your existing CRM (e.g. Microsoft or Salesforce). For HubSpot CRM / HubSpot Sales Hub we are creating a standardised connector via our Spotler Connect platform, so that the Spotler B2B Solution can operate as replacement for the HubSpot Marketing Hub.
Do you have any other questions? No problem, please contact us or feel free to book a demo.
Helpful resources
What is lead scoring in B2B Marketing?
Read the blog
Blog
What is lead scoring in B2B Marketing?
Mark van den Berg
21-02-2025
Lead scoring is an automated methodology that helps companies focus on ideal prospects, increasing their chances of acquiring new customers.
Playbook: Being successful with lead management
Download the whitepaper
Whitepaper
Playbook: Being successful with lead management
We take a closer look at lead management; Why you should deploy it? What can it bring you when it is integrated with the rest of your marketing?
10 tactics to generate B2B leads online
Read the blog
Blog
10 tactics to generate B2B leads online
Liana Tamse
15-02-2023
If you’re running a business-to-business (B2B) company, the ability to generate new leads is key to driving growth and fostering success.
5 CRM tips for effective data management
Read the blog
Blog
5 CRM tips for effective data management
Tom Blijleven
18-01-2022
We will look into five ways to make your data cleaner and more reliable and make your team more inclined to accept the new concept so they can focus more on sales.
How B2B marketers can nurture and convert leads with actionable insights
Read the blog
Blog
How B2B marketers can nurture and convert leads with actionable insights
Richard Wall
13-08-2024
Struggling with low conversion rates is common among small B2B firms, where resources are limited, and efficient lead management is crucial.