Marketing Calendar 2025
Forms That Convert: Building High-Performing Mail+ Forms
Learn how to design and implement Mail+ forms that capture leads and convert visitors into customers. If you’re not yet using forms in Mail+, you’re missing out on a powerful tool for capturing leads, automating follow-ups, and giving prospects control over their preferences – key to effective B2B marketing.
📝 What You’ll Learn:
➕ How to create and customise forms in Mail+
➕ How to build subscribe forms that trigger automations
➕ How to create follow up emails containing profile forms to gather further details on your prospects
➕ Using preference centres to give subscribers control over the frequency of communications
➕ Techniques to boost conversions and reduce drop-offs
💡 Who Should Attend?
Marketers, sales teams, and Mail+ users looking to grow their customer base.
Hosted By…
Omar Roy van Bunnik, Head of Customer Experience at Spotler.
Omar Roy has over 15 years of email marketing experience in both the Netherlands and the UK.
He’s curious, creative, enthusiastic, and always looking to discover, research and develop new things in the world of email marketing.