1.
Consumers believe email is the best channel to receive brand marketing, preferring it almost twice as much as any other channel. 46% compared to 26% for post and 24% for text or face to face
2.
Most customers have two personal email addresses
3.
Consumers believe they receive on average 55 emails a week.
4.
When receiving marketing emails consumers say the most important factor in opening an email is “Recognising the brand” (55%) and then “The Subject line” (48%)
5.
Only 13% of people believe that over half of their marketing emails from brands are useful
6.
65% of consumers want to receive discounts and offers that are relevant to them
7.
43% consumers like to get advanced notice of new products and services & sales
8.
Over a third like non-transactional emails
9.
Of the emails they love consumers love relevancy and usefulness (36%)
10.
When consumers receive an interesting email – only 29% click on the email link – making attribution tricky for marketers
11.
When on their smartphones and consumers see something they would like to buy only 14% will buy straight away and a huge 35% will go direct to the company’s website – again having an impact on attribution
12.
The main reasons that consumers sign up to newsletters is for Discounts & Offers (48%), being a regular customer (43%) and joining for some form of loyalty program (40%)
