Marketing Calendar 2026
Practical knowledge and information about marketing
We create a lot of interesting content about marketing. Take a look at our whitepapers, case studies, blogs, guides and webinar recordings.
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How Kempinski Hotels saw an 84% satisfaction rate from email with a custom welcome journey
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Case study
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How Kempinski Hotels saw an 84% satisfaction rate from email with a custom welcome journey
How Kempinski saw an 84% satisfaction rate with a custom welcome journey. Have a look inside Kempinski Hotels' email series.
The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
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Guide
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The smart B2B CRM buyer’s guide: 10 must-know factors before you choose
With so many CRM platforms claiming to "boost productivity" or "streamline sales", how to cut through the noise?
From cold website visitors to warm contact: how to be successful with lead management in B2B
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Guide
Featured
From cold website visitors to warm contact: how to be successful with lead management in B2B
How do you generate as many MQLs for your sales team? Let's dive into how to optimise your lead management process.
Gmail AI Overviews: what are they and what do they mean for email marketing?
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Blog
Gmail AI Overviews: what are they and what do they mean for email marketing?
Kristian Tucker, Mark van den Berg
31-03-2026
Gmail AI Overviews summarise emails automatically. What does this mean for email marketers? Learn how it works and how to stay visible.
What is a WhatsApp chatbot? How it works, benefits and use cases
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Guide
What is a WhatsApp chatbot? How it works, benefits and use cases
Learn what a WhatsApp chatbot is, how it works, and how businesses use it for customer support, automation, and lead generation.
Create emails for humans and AI: Why accessibility matters more than ever
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Blog
Create emails for humans and AI: Why accessibility matters more than ever
Andy Gilhooley
24-03-2026
Email accessibility helps humans and AI interpret your content. Learn how structured, accessible emails improve clarity and inbox performance.
Doctolib strengthens the reliability of its email delivery with Spotler SendPro
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Case study
Doctolib strengthens the reliability of its email delivery with Spotler SendPro
Doctolib relies on Spotler SendPro to handle large-scale, compliant, and mission-critical transactional communications.
6 triggered email campaigns to increase travel bookings
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Blog
6 triggered email campaigns to increase travel bookings
Andy Gilhooley
12-03-2026
Discover 6 triggered email campaigns travel brands can use to increase bookings, recover abandoned searches and grow ancillary revenue.
How travel brands can rebuild trust with email marketing
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Blog
How travel brands can rebuild trust with email marketing
Andy Gilhooley
11-03-2026
Most travel bookings fail due to hesitation, not price. Learn how reassurance-led email marketing helps travel brands build trust and drive bookings.
Returning to work after maternity leave: The quiet pressure no one talks about
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Blog
Returning to work after maternity leave: The quiet pressure no one talks about
Jessica Brick
11-03-2026
Spotler’s Campaign Manager talks about the storm of emotions that comes from returning to work after maternity leave.
How travel brands can cope with AI and social-first holiday research
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Blog
How travel brands can cope with AI and social-first holiday research
Andy Gilhooley
10-03-2026
Travel research now spans AI, social and OTAs. Learn how travel brands can connect touchpoints and drive bookings with a smarter marketing cloud approach.
How Luxury Coastal achieves 500% uplift in email revenue
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Case study
How Luxury Coastal achieves 500% uplift in email revenue
Luxury Coastal wanted its marketing to reflect the same premium, personalised experience its guests enjoy.
Why travel brands need more than an ecommerce marketing platform
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Blog
Why travel brands need more than an ecommerce marketing platform
Andy Gilhooley
09-03-2026
Travel booking journeys aren’t linear. Discover why ecommerce-first platforms fall short and what travel brands should look for instead.
Traveldeal: From customer insights to AI-driven personalisation for every visitor
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Case study
Traveldeal: From customer insights to AI-driven personalisation for every visitor
Discover how Traveldeal used Spotler Activate CDP, experimentation and AI-generated content to deliver personalised travel inspiration for every visitor.