7 ways to make your emails more accessible
As marketers, learning how to make our communications as accessible and inclusive as possible is an ongoing education. And one that we should always be striving to be better at. So, here are 7 ways that you can make your emails more accessible with simple, but effective, tweaks. 1. Make your subject line descriptive First things first, you want to get your email opened. So, it’s important to get your subject line right. To make your email immediately more accessible, be as descriptive as possible in your subject line within the space you have. Keep it relevant to your email content, and introduce recipients to what they can expect when they click through. Even better, use a subject line testing tool to AB test for the copy that performs best.




