I'm a Chartered Marketer with over two decades in marketing. When I’m not running Spotler's marketing, you might find me speaking at an event or arguing with my inbox. I sometimes even manage to put pen to paper.
What does true CRM and marketing alignment look like? Learn how B2B teams connect data,...
Why UK-based marketing tech still matters. Discover how local support, compliance & real account management...
What does true CRM and marketing alignment look like? Learn how B2B teams connect data, campaigns and sales for better results.
Why UK-based marketing tech still matters. Discover how local support, compliance & real account management benefit B2B teams.
All-in-one platforms sound simple, but often create complexity. See why B2B teams are moving to modular marketing technology.
More data, fewer conversions? Discover why marketing data without sales alignment falls short and how to turn B2B leads into real revenue.
Does an all-caps subject line grab attention? Where should you put your CTA for max impact? See what Spotler tested on their own audience.
Our infographic shows essential steps to ensure your email marketing efforts are effective, personalised, and data-driven.
Charlie Marchant, CEO of Exposure Ninja, answers marketers’ questions on how AI is changing what success looks like in SEO.
How do you generate as many MQLs for your sales team? Let’s dive into how to optimise your lead management process.
Dutch Barn Vodka share their insights into what brands should and shouldn’t do when working with influencers and celebrities.
WhatsApp for B2B? Yes, really! We explain how B2B businesses are using WhatsApp to generate leads, build engagement and support their customers.