Did you know that 90% of customers’ buying intent is impacted solely by usage of personalisation during their experience? Well, let me tell you, it is. Customers want personalisation as the core element of every business’s advertising method whether it be through email, through social media, or even through website. And due to customers being the centric approach of almost every company, most businesses have implemented the touch of personalisation as a chief priority.
But the question is how? How do you personalise? Well, you can’t personalise till you learn about the one you are personalising for. You need to learn the demographics, buying behaviour, interests, purchase patterns of your prospects and customers to be able to fine-tune their personalised experience. To do this, you need to collect data on them to ensure the personalised experience remains as relevant and relatable as possible. The data could be of anything from product recommendations to prospect demographics.
Customer Interests
To learn about the interests of your customer, you need to know why they come to you when they do. What are they looking for, and why have they come specifically to you for this? Understand their wants and needs, and what they seek to derive from their shopping experience.
Once you gather their data and gain a deeper insight on your prospects, you can then use this data to construct a much more personal and relevant approach for them, effectively strengthening the relationship as your prospects would feel absolutely delighted to experience such a tailored customer journey through website or email.
You can identify behavioural data by using cookies through GatorLeads that enables you to track every visitor, every click, and every page. This becomes a powerful marketing tool when you can use the wonders of this fantastic software to discover the data of each of them, using it to then present tailored content for every visitor on your website.
Using Data for Predictions
Purchase or browsing history is not the only way to recommend products to your customers. You can also use customer data such as their demographics, to predict what type of products would appeal to them. For example, an individual from the athletics industry could be recommended products such as trainers, foods full of fibre or protein; whilst a teenager could be recommended cool new gadgets such as the latest iPhone, a personalised air pod case, or an electric scooter.
The above examples dictate how demographical customer data such as occupation or age can be used to predict products that would appeal to a certain demographical classification.
Additionally, using the customer demographics, a company can research current trends and big buys within specific groups, suggesting the trending items to the relevant group, expressing how everybody is buying them recently or how much in demand they are.
Product recommendations are a fantastic tool for every marketer to have in their arsenal. Combine this with personalised product recommendations based upon demographical research of your customers and boom – you are already one step ahead in enhancing that customer journey experience for your website visitors or emailing lists! Bet you didn’t think it would be as simple as this did you?
The Challenge of Real-Time
A company has all the data they need at hand, perfect. But what about the actual personalisation factor to utilise that data when enhancing the customer experience? To excel in the customer journey experience, you must know how to handle personalisation too, otherwise what good will all the data that you have collected do?
For the personalisation tactic to work and impress your website visitors, you need to ensure that all your customer data can be executed in real time to instantly transfer onto the website right in front of the customer via a personalised banner or whatever website personalisation method it may be that you use.
Luckily, we are a software provider who are experts in personalisation and analytics, being the perfect provider to fine-tune your real time website personalisation techniques as we can personalise your website for you using real-time data based on industry or even browsing history.
For A Better Customer Journey Experience
Data is a crucial element to be integrated into the marketing practices to deliver a much fine-grained customer journey experience as well as to gain deeper levels of understanding about your customers. Using data can optimise your website and your emails by giving you a significantly deeper insight to your prospects, which might just be the change you needed to elevate your marketing.
A better customer journey experience is here with Pure360.
