Improving your reputation
In the previous blogs (Part 1 : Part 2) we’ve looked at the basics of Email reputation and what the constituent parts of it are. I’m not about to teach you how to improve your Domain reputation (I’m not an SEO or PPC person – I work with emails). So that you have an understanding of what we’re going to look at next, I’d advise you to go back and read the previous two blog articles before progressing further. It’s not strictly speaking necessary, however you will understand why we’re looking into the details in this article. Let’s assume a couple of things here. One, you’ve run at least one campaign to send a message to your subscribers. Two, you’re able to extract reporting or list information from the platform (don’t forget we not only have online help, we’ve got Account Managers to help if you truly get stuck). Aside from the information you need to report back to your company on Opens, Clicks, Subscriber rates, etc, there are a number of factors that bear close observation if you want to maintain and/or improve your reputation yourself of course. You’ve (hopefully) invested a lot of time and effort in getting your company’s market image to a nice place. Ensuring that that is maintained requires (like a garden) quite some effort on your part but the results (to maintain the gardening analogy and to line up a nice pun) will always bear fruit. Here’s something you can do to check your data for quality. This exercise is a simplified version of what we can do for you with our Data Analysis service. Export your master list from within our Platform and load it into Excel. Let’s assume two things:- Row 1 contains column headings (e.g. email, first name, last name, Title, Job Role, company, etc)
- Column A therefore (as visible above) contains email addresses.

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