
- Email helps build your social media network
- Social media helps build your email subscribers
Using email to build your social network
Promote your social channels via email Including social media icons within your emails is hardly new. However, if you’re not doing it, now’s the time to get started. We suggest taking this one step further by encouraging users to engage with your brand on your favourite channels. Boldly show your audience the great content and community that they’re missing out on. This could be through a singular email, a visual feed, or promoting your hashtag.



Using social media to build your email subscribers
Show off your newsletter and email campaigns Does your social media community even know you have a newsletter? Possibly not. Simply reminding your network that you offer updates, promotions, and content via email can be the first step in engaging with them via this channel. You can easily do this by offering previews of your email content alongside sign up incentives, such as exclusive content or email-only discounts. Once you’ve given your network a flavour for what they’re missing out on, make it easy for them to sign up with a clear call to action and link to your sign up form.

