Please introduce yourself

Please tell us about your business
A marriage of all the things I love the most, at its heart emailexpert is connecting people. We have been providing a space for the professional email and CRM community to network, learn and share their stories since 2008. Recently emailexpert.org relaunched at emailexpert.com Now as well as industry news, blogs and insight the website offers to connect business with leading vendors, agencies and consultants in the space. Alongside this work we provide select enterprise clients email vendor selection and email vendor management and liaison. Helping brands maximise the benefits of their chosen vendors, identify gaps and opportunities is something we excel at. In the spirit of connecting people we have long organised events of all sizes online and real time. We have held networking events in New York, London and Sydney over the years.What have been the main challenges facing marketers in 2019?
Legislation and Privacy challenges were something that took up time in every marketers diary in the past year.What in marketing or business inspired you this year?
Komal Helyer has been a genuine inspiration to me, the energy and enthusiasm exuded is infectious. A truly genuine individual who has caring and supportive approach to all her business relationships. (Komal promises Andrew wasn’t paid to say this!!) As far as campaigns and brands go, Gillette dared to be different.What should marketers be focused on in 2020?
You can seize opportunities. You can try things previously considered too risky. The world is changing rapidly, more than ever it is going to be essential for your brand to be genuine and communications to be honest. Consumers expectWho are your marketing heroes?
Jay Conrad Levinson, Seth Godin, Tim FerrisIf you could give a tip to marketers at this time during coronavirus what would that be?
Be bold. It is a time of significant and sudden change. Whilst finding your feet in the current landscape can be daunting I would strongly advise against waiting for this to be over and would start adapting now. The change was sudden, the road back to normality will I fear be far more gradual.What piece of advice would you give to aspiring marketers?
Read and network. Remember the essential principles of good marketing learned and espoused by pre-digital marketers generally apply across all channels. Learn the essential basics of marketing and apply them online.You are sent to a desert island for 12 months – You can take 3 business books, 3 records and 1 luxury item – what would you take?
Business Books:- Tao of pooh
- The 22 Immutable Laws of Marketing
- Guerrilla Marketing
- Straight out of Compton, NWA
- Blackbird-Deluxe Edition, Fat Freddys Drop
- Any meditation record or something from Cat Stevens