The 7 steps on how to conduct a data audit
You can be as in-depth or as high level as you want with this activity, every audit will be different and will be dependent on your business.- Discover what data you have today.

- Identify where the data sits in your business.
- Assess what data you are currently using within your campaigns.
- Prioritise the data you have, based on value to your company and email marketing programme.

- What are you missing that you NEED to have?
- What are you missing that you’d LIKE to have?
- Why don’t you currently have the information you need?
