Secret Cinema – The Drive-in
What we love:-
Six the Musical – Drive in
What we love:-
Glyndbourne – Outdoor Opera
What we love:-
What we can learn from this is that the power of being agile, adapting and thinking creatively can not only ensure you keep driving business revenue, but also satisfy your loyal audience, whilst creating something new and enticing that will attract new audiences. Being able to quickly re-prioritise and change direction to meet consumer or market needs is a mindset that is essential not just in a crisis, but one that can be the difference between mediocrity and marketing excellence.