Boosting engagement rates at all stages of the student lifecycle
Challenge Whether they are aiming to increase conversions, keep current students engaged, or re-engage those who have completed courses. Engagement levels are critical to businesses in this industry. But keeping students engaged with their learning is a challenge. Life gets in the way, interest levels change, and communications get missed. All of which raises significant challenges in offering a seamless customer journey. Solution With such varying requirements in the education and online learning industry, it’s essential that every communication sent is relevant, tailored, and personalised to maintain engagement. And the key to this is automation. With access to the right data, businesses can automate the right message. At the right time. Via the right channel. To the right student. Once you have automations set up, the options for engagement are vast. Including optimised send times, simple personalisation, dynamic content, and multichannel approaches.
Image Source – Really Good Emails
Sending personalised communications despite multiple variables
Challenge The education and online learning industry has to deal with a lot of variables. Subjects, courses, demographics, term times, and learning stages. Meaning that businesses in this industry often have to create a communications strategy for every single course. Failure to do so can result in reduced engagement, student dropouts, and a declining reputation. Solution Proper segmentation and personalisation tactics are essential to producing communications that are personalised to different variables. With the use of automation tools, businesses can offer simple personalisation based on demographics, such as first name or location. All the way through to advanced, highly relevant course and content recommendations. And what’s even better, with automation capabilities, these advanced tactics are a breeze. Once set up, marketers barely have to lift a finger. They simply let technology do the hard work for them.
Image Source – Really Good Emails