What is Facebook Advertising?

CRM & Lead Management

Attract and nurture leads, manage customers, tasks and pipeline

Email Marketing Automation

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Website Personalisation

Tailor your content to each visitor by serving content based on page views

Conversational Marketing

Have conversations in real time on the channels your buyers prefer

Social Media Publishing

Manage and monitor all your social content from one place

Read about the Marketing Cloud for B2B

Customer Data Platform

Collect customer data for smart profiling and journeys

Email Marketing Automation

Create smart segments and automations for all your emails

Transactional Emails

Turn essential updates in branded personalised experiences

Search & Merchandising

Help shoppers find products faster and do smart recommendations

WhatsApp, SMS, Social Media

Reach customers with messaging campaigns and social retargeting

Read about the Marketing Cloud for Commerce

Email Communication

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Webcare

Give your audience the freedom to contact you via their preferred channel

Social Publishing & Monitoring

Manage and monitor all your social content from one place

Read about the Service Cloud for Customer Service

Conversational AI

Automate common queries and answers for fast support

Generative AI

Easily prompt, optimise and translate content in no time

Predictive AI

Predict the value of your customer and their conversions

AI Analytics New

Talk to your data and get the right insides across all channels

Read about Spotler's AI product, features and capabilities

Spotler Connect

Use our own connector platform to integrate any system

Spotler APIs

Customise your integrations with our powerful APIs

CRM Integrations

Connect your email, messaging and event channels with CRM

Ecommerce Integrations

Connect your store to our CDP, email, WhatsApp platforms

Read about our connectors and integrations

Facebook Advertising

Facebook Advertising refers to promoting products or services through paid campaigns on the Facebook platform. Businesses can target specific audiences based on demographics, interests, and online behaviour.

It matters because Facebook remains one of the largest social media networks, offering marketers access to millions of potential customers. Ads can take many forms, from simple images and video promotions to advanced campaigns using retargeting and lead generation tools.

For example, an online clothing store could run Facebook Ads aimed at users interested in fitness and running. This ensures that the ads are shown to the most relevant audience, increasing the likelihood of sales.

Blogs

Whitepapers

Success Stories

Events

Guides

Podcast

Marketing Calendar 2026

Get timely campaign inspiration with our Key Dates Calendar

About Spotler

News & updates

Careers

Contact

Trust Center

Partner network

Facebook Advertising

Keep expanding your knowledge

Gmail AI Overviews: what are they and what do they mean for email marketing?

What is a WhatsApp chatbot? How it works, benefits and use cases

Create emails for humans and AI: Why accessibility matters more than ever

Doctolib strengthens the reliability of its email delivery with Spotler SendPro

6 triggered email campaigns to increase travel bookings

How travel brands can rebuild trust with email marketing

Returning to work after maternity leave: The quiet pressure no one talks about

How travel brands can cope with AI and social-first holiday research

How Luxury Coastal achieves 500% uplift in email revenue

Why travel brands need more than an ecommerce marketing platform