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TikTok Advertising

TikTok Advertising means running paid campaigns on the TikTok platform. Companies can use short video ads, sponsored challenges, or branded content. Targeting options include demographics, interests, and user behaviour.

This is important because TikTok is especially popular among younger audiences and thrives on viral, creative content. It provides a way for brands to build visibility in a highly engaging environment.

For example, a fashion retailer might launch a hashtag challenge encouraging users to share their looks, boosting brand awareness organically.

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