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B2B Commerce Public Sector Spotler AI Integrations

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CRM & Lead Management

Attract and nurture leads, manage customers, tasks and pipeline

Email Marketing Automation

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Website Personalisation

Tailor your content to each visitor by serving content based on page views

Conversational Marketing

Have conversations in real time on the channels your buyers prefer

Social Media Publishing

Manage and monitor all your social content from one place

Read about the Marketing Cloud for B2B

Customer Data Platform

Collect customer data for smart profiling and journeys

Email Marketing Automation

Create smart segments and automations for all your emails

Transactional Emails

Turn essential updates in branded personalised experiences

Search & Merchandising

Help shoppers find products faster and do smart recommendations

WhatsApp, SMS, Social Media

Reach customers with messaging campaigns and social retargeting

Read about the Marketing Cloud for Commerce

Email Communication

Send personalised newsletters and automated email campaigns

Event Management

Organise events from invites to registration to check-ins to follow-ups

Webcare

Give your audience the freedom to contact you via their preferred channel

Social Publishing & Monitoring

Manage and monitor all your social content from one place

Read about the Service Cloud for Customer Service

Conversational AI

Automate common queries and answers for fast support

Generative AI

Easily prompt, optimise and translate content in no time

Predictive AI

Predict the value of your customer and their conversions

AI Analytics New

Talk to your data and get the right insides across all channels

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CRM Integrations

Connect your email, messaging and event channels with CRM

Ecommerce Integrations

Connect your store to our CDP, email, WhatsApp platforms

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Home Resources Glossary LinkedIn Advertising

LinkedIn Advertising

LinkedIn Advertising refers to running paid campaigns on the LinkedIn platform. Businesses can deliver ads in the feed, via InMail, or as display banners, targeting users by job title, industry, or professional skills.

This matters because LinkedIn is the leading professional network worldwide, offering unique access to decision-makers and industry-specific audiences.

For example, a B2B company might run a campaign to promote recruitment software aimed at HR directors in large enterprises. This way, the ads reach those most likely to benefit from the product.

Related terms

Instagram Advertising

Facebook Advertising

TikTok Advertising

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