Home Resources Glossary LinkedIn Advertising

LinkedIn Advertising

LinkedIn Advertising refers to running paid campaigns on the LinkedIn platform. Businesses can deliver ads in the feed, via InMail, or as display banners, targeting users by job title, industry, or professional skills.

This matters because LinkedIn is the leading professional network worldwide, offering unique access to decision-makers and industry-specific audiences.

For example, a B2B company might run a campaign to promote recruitment software aimed at HR directors in large enterprises. This way, the ads reach those most likely to benefit from the product.

Instagram Advertising Instagram Advertising Previous
Sender Policy Framework (SPF) Sender Policy Framework (SPF) Next
Related terms
Instagram Advertising
Facebook Advertising
TikTok Advertising

Keep expanding your knowledge

The Great British Split Test 2025
Guide
The Great British Split Test 2025

Does an all-caps subject line grab attention? Where should you put your CTA for max impact? See what Spotler tested on their own audience.

Read the guide
“Breakup emails”: how to re-engage your coldest subscribers
Blog
“Breakup emails”: how to re-engage your coldest subscribers
Jessica Brick 12-12-2025

Every marketer has a segment they avoid looking at too closely: the cold list.

Read the blog
Love at first click: Pre and Post Valentine’s campaigns that deliver real revenue
Event
13 Jan
Love at first click: Pre and Post Valentine’s campaigns that deliver real revenue

With the right pre and post Valentine’s campaigns, you can lift revenue, strengthen your data and turn one off shoppers into loyal customers. Join us to find out how!

View the event
Events without the Hassle: All the Data, None of the Chaos
Event
22 Jan
Events without the Hassle: All the Data, None of the Chaos

Get more out of the events you’re already running. Combine efficiency with a professional experience for your attendees and stop leads slipping through the cracks and follow up with ease.

View the event
Become the Brand AI Recommends First. Understanding Citation Authority for 2026
Event
29 Jan
Become the Brand AI Recommends First. Understanding Citation Authority for 2026

One of the biggest emerging opportunities is citation analysis and citation building for AI platforms. Find out how you can get AI to cite your brand via GEO.

View the event
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
Blog
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
Richard Wall 09-12-2025

Galentine’s Day has grown from a small cultural moment into one of February’s most commercially interesting trends.

Read the blog
B2B Valentine’s ideas: campaigns that will not make tour audience cringe 
Blog
B2B Valentine’s ideas: campaigns that will not make tour audience cringe 
Richard Wall 09-12-2025

Heart emojis and pink colour palettes are less likely to move your business customers. But there are other ways to make use of Valentine’s Day.

Read the blog
How to use personalisation without making it creepy this Valentine’s Day 
Blog
How to use personalisation without making it creepy this Valentine’s Day 
Richard Wall 09-12-2025

Buyers want the personal touch, but they don’t want you too close. How do you get the balance right this Valentines Day?

Read the blog
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers 
Blog
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers 
Richard Wall 09-12-2025

How do you turn your Valentine’s shoppers from spring fling to long-term relationship?

Read the blog
7 ways to make emails more interactive in 2026 
Blog
7 ways to make emails more interactive in 2026 
Richard Wall 09-12-2025

Inboxes are more competitive than ever; it is estimated that 376.4 billion emails were sent every day in 2025.

Read the blog
Check all our resources
Go to top