The Advanced Guide to eCommerce Email Marketing

Over a quarter of the world’s population are now shopping online. There are more than 2 billion people buying online worldwide. Up to 95% of sales are expected to be conducted via ecommerce by 2040.
And this means some businesses have had to pivot their models to move their presence online, while others are upping their already established eCommerce game.

So for brands and businesses in eCommerce-competitive industries, or for those who have the basics locked down, what’s next? Our advanced guide to eCommerce email marketing will skip over the basics and take marketers through what they should be doing to beat the competition and be the best in their industry.
For advanced email marketers, better starts here.


Read our privacy and cookie policy to see how we will process the data you provide.


Thank you!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist.

Happy reading and make sure you check out our best practice seminars.

Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Keep expanding your knowledge

The Great British Split Test 2025
“Breakup emails”: how to re-engage your coldest subscribers
Love at first click: Pre and Post Valentine’s campaigns that deliver real revenue
13 Jan
Events without the Hassle: All the Data, None of the Chaos
22 Jan
Become the Brand AI Recommends First. Understanding Citation Authority for 2026
29 Jan
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
B2B Valentine’s ideas: campaigns that will not make tour audience cringe 
How to use personalisation without making it creepy this Valentine’s Day 
Love, loyalty and LTV: turning Valentine’s shoppers into year-round customers 
7 ways to make emails more interactive in 2026 
Go to top