The Art of Lead Scoring

Understand the differing degrees of interest or purchase intent based on website visits over time using lead generation software that has lead scoring built in.

In this guide, we cover:

  • The important considerations of lead scoring
  • The practice of lead scoring
  • How page scoring assists your scoring functionality
  • How categorising helps

If you’re ready to implement lead scoring, take a look at lead generation software today.


Read our privacy and cookie policy to see how we will process the data you provide.


Thank you!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist.

Happy reading and make sure you check out our best practice seminars.

Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Keep expanding your knowledge

What is marketing automation?
Why your WordPress site keeps losing emails, and what to do
Sent or delivered: Do insurers really know what happens to their emails?
Your transactional emails can make Google Analytics more accurate
The welcome journey – the most important email campaign you’ll ever send?
Is Black Friday worth it for visitor attractions?
From first interest to lifelong member: Lessons in lifecycle marketing for sport
A/B Tests and Control Group Testing for email marketing
Five email mistakes you can fix tomorrow
Email marketing segmentation: How to get it right