The 10 most engaging email formulas

Ask any marketer and they’ll tell you the same thing. Engaging with an unresponsive email list can be a daunting prospect indeed! In order to grab your reader’s attention, you need hard hitting copy that’s going to stimulate their interest and get results. Fortunately, there are ready made formulas out there that will improve your copy and hopefully lift your response rates!

This guide will take you through a range of different techniques you can use, to get those clicks and sky rocket your engagement!

 


Read our privacy and cookie policy to see how we will process the data you provide.


Thank you!

We’ve just sent you an email with your download! If you haven’t verified your email address with us before, you’ll get an email asking you to do so.

Once this is done, please keep an eye out for an email from amy.johnson@spotlerresources.co.uk – If you are feeling kind, add us to your whitelist.

Happy reading and make sure you check out our best practice seminars.

Data Processing
Going forward we will be processing your Personal Information under Legitimate Interest, you will receive any specific piece(s) of information you requested, as well as allowing us to send you appropriate and useful communications. To review these communications and update or opt-out of our emails, please take a look at our privacy and cookie policy.

Keep expanding your knowledge

5 plug-and-play marketing campaigns using WhatsApp and a CDP
Best practices for good order confirmation emails in eCommerce (2026)
The Great British Split Test 2025
“Breakup emails”: how to re-engage your coldest subscribers
Love at first click: Pre and Post Valentine’s campaigns that deliver real revenue
13 Jan
Events without the Hassle: All the Data, None of the Chaos
22 Jan
Become the Brand AI Recommends First. Understanding Citation Authority for 2026
29 Jan
Galentine’s Day: the fastest growing seasonal trend marketers should pay attention to 
B2B Valentine’s ideas: campaigns that will not make tour audience cringe 
How to use personalisation without making it creepy this Valentine’s Day 
Go to top