International Email Benchmark Data 2023

Spotler’s International Email Marketing Benchmark 2023, is a valuable resource used by email marketers across Europe, providing actionable insight through a reliable picture of the state of email marketing activities in 2022.

The benchmark is one of the largest of its kind. It comprises data from 12 billion emails sent via 531,000 campaigns (with a minimum campaign size of 500 recipients) from 3,551 companies across eight countries using data from four leading email platforms: Spotler Mail+, GatorMail, Pure360 and MailPro (formerly Webpower).

Use the interactive data below to see overall result, but you can also drill into the data and look at opens, clicks, send time, and then filter by county or industry, and much more!

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