Marketing Calendar 2025
Account-Based Marketing
Account-Based Marketing strategies based on delivering value exactly where the user needs it. Spotler’s data-driven marketing software allows you to target audiences and fully automate your Account-Based Marketing strategy.
Don’t underestimate it
Account-Based Marketing, or ABM, is no longer a subcategory part of your budget, ABM should now have a budget all on its own. It has quickly become a strategic approach to Sales and Marketing from which much stronger customer relationships can be built. Don’t be held back by clunky tools or misalignment between sales and marketing, create everything you need in one place.
Automate data into your CRM
Spotler integrates seamlessly with your CRM to automatically create contacts and web visits. With a clear view within the account, you can see data such as industry, location, company size… The list goes on. Allowing you to view in a single frame which area to focus on in your Account-Based Marketing strategy. You can then use this data to to send a personalised nurture campaign to every person based on your segmented list in just a couple of clicks.
Page Scoring helps ABM
Spotler’s lead generation software, uses page scoring, this gives an account a certain score dependant on what web page they visit. The higher the score, the more engaged your prospect is. You can use this tool to make sure you’re marketing to the most-likely to buy!