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Searches You’re Missing

Having a search tool on your website has gone from “nice-to-have” to “essential” quicker than you can say “top eCommerce technology trends 2024”. But simply having a search bar won’t get you ahead; you need to put some effort into what’s happening behind the scenes.

In this session, we’ll look at 3 ways Spotler Activate Search can help you deliver the best possible results to your searching customers:

  • Spelling Issues; it’s obvious to you what your customer means when they type in “womens bootcut jeams” but is it obvious to your search tool?
  • Reliable Ranking; You probably have more than one product that would meet your customer’s need. Assigning each one a priority level lets you guide your customers one way or the other
  • Power of Personalised Search; if you know from previous purchases that your customer wears size 8 shoes, or exclusively wears Adidas, you can use that to make their next search even smoother.


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