This is Marketing! with Seth Godin

Work that matters for people who care… understanding modern marketing based on his bestseller ‘This Is Marketing’! A session with bestselling author Seth Godin, covering what is important in marketing. So get ready to change everything!

What this webinar covered:

• Why you need to find your Smallest Viable Audience
• What “enrollment” is and why it matters to you
• How Heinz ketchup succeeded despite being average