Guide for Spotler SendPro
Send reliable transactional email and SMS with Spotler SendPro. Fast, secure delivery for receipts, alerts, notifications, and critical messages.
What you’ll learn in this guide
- What transactional emails and SMS are and why they are essential for customer experience and reliability
- How to send critical system messages reliably via API or SMTP
- How to centrally manage and structure multiple sending systems
- How templates and flows ensure consistent and scalable communications
- How to gain insight into delivery, performance, and errors with reporting
- How webhooks and integrations enable real-time updates in your own systems
1. What is Spotler SendPro?
Spotler SendPro is a secure, high-performance transactional messaging platform for organisations that need guaranteed delivery of critical emails and SMS messages. From order confirmations to password resets and service notifications: SendPro ensures that messages are delivered quickly, reliably, and at scale, supported by advanced deliverability controls and enterprise-grade infrastructure.
2. What problem does Spotler SendPro solve?
Transactional emails and SMS messages are often sent via marketing platforms or outdated internal systems. This leads to:
- Poor inbox placement for essential messages
- Delayed or failed delivery
- No insight into delivery success or errors
- Important alerts landing in the spam folder
- Technical bottlenecks for developers
- Compliance risks and inconsistent templates
SendPro addresses these problems with a dedicated, optimised platform built specifically for transactional communications: fast, reliable, integrated, and compliant.
3. Who is Spotler SendPro intended for?
Spotler SendPro is designed for organisations that need guaranteed, reliable delivery of transactional email and SMS. It supports teams that send critical system messages, such as confirmations, alerts, and security notifications, where speed, consistency, and inbox placement are essential.
The platform is particularly suitable for:
E-commerce and service-driven organisations
For sending order confirmations, updates, and service messages.
SaaS and software companies
For login, verification, and security notifications within applications.
Operational and customer service teams
That depend on timely and reliable alerts and communications.
Organisations with complex sending structures or developer teams
That work with multiple systems and need stable, scalable APIs and central oversight.
Spotler SendPro is the best choice when you need a dedicated transactional messaging platform that separates system communications from marketing mail, provides clear delivery insight, and supports both email and SMS from one environment.
4. Key use cases
Use case
Order confirmations
Order confirmations and transactional updates are critical moments in the customer experience. When these messages are unreliable or inconsistent, trust is quickly lost.
Problem
Order emails are sent directly from the webshop with limited control over content and branding.
Solution
SendPro manages the template and sends messages via API or SMTP from the webshop.
Result
Consistent, reliable confirmations that customers can trust.
Use case
Password resets and account alerts
Security-related messages must arrive immediately and be easy to monitor.
Problem
Security emails must arrive immediately and be easy to track.
Solution
Transactional flows in SendPro trigger messages from your application.
Result
Faster delivery and clearer oversight of critical messages.
Use case
Multi-system transactional messaging (email and SMS)
As organisations grow, multiple systems often send messages independently, making oversight difficult.
Problem
Different applications send messages independently without central oversight.
Solution
SendPro sets up each system as a separate source and manages email and SMS flows centrally.
Result
Better insight, simpler troubleshooting, and consistent delivery.
Use case
Authentication codes and security alerts (SMS)
Some messages are too time-critical to rely on email alone.
Problem
Login codes and security alerts must arrive immediately, even when email is missed.
Solution
SendPro sends transactional SMS messages triggered by system events such as logins or password resets.
Result
Faster delivery of time-critical security messages.
Use case
Monitoring delivery and engagement
Without insight, teams do not know whether transactional messages are performing as expected.
Problem
Teams do not know whether transactional emails have been delivered or opened.
Solution
SendPro reporting shows delivery and performance data.
Result
Better understanding of how system messages are performing.
5. What can you do with Spotler SendPro?
Spotler SendPro provides a dedicated environment for sending, managing, and monitoring transactional email and SMS. Teams gain control over critical system communications without depending on marketing tools or internal mail servers.
SendPro enables organisations to:
- Send transactional emails and SMS via API or SMTP
- Manage templates centrally
- Build and manage transactional flows
- Separate sending systems via sources
- Monitor delivery and performance with reports
- Trigger real-time updates via webhooks
- Improve consistency across all system emails and SMS messages
6. What features does Spotler SendPro offer?
Sending and delivery (email and SMS)
- Send transactional emails via API or SMTP
- Send transactional SMS messages triggered by system events
- Support for multiple sending sources, such as webshops, platforms, or internal systems
- Centralised control over transactional email and SMS flows
Templates and message content
- Reusable email templates for transactional messages
- Central management of email content without modifying application code
- SMS content managed per use case and per source
- Consistent tone of voice and structure across email and SMS notifications
Explanation of templates
Templates in SendPro are built with HTML and supported by the Freemarker template engine. This makes it possible to generate dynamic and personalised content based on data from your systems. With Freemarker, templates can range from simple to highly complex, with support for:
- Personalisation based on customer or order data
- Conditional content (for example, different content per situation)
- (Nested) loops for dynamic content structures
- Reuse of data from your own systems
In addition, SendPro offers specific template functionality, such as reusing content from messages supplied by your source system. This allows you to enrich existing emails with, for example, headers, footers, or specific content blocks, without making changes to the source system.
For templates that are less complex, SendPro offers a visual Quick editor. This allows users to adjust text, images, and variables without editing HTML or code.
In combination with flows, templates can be used for multilingual and multi-brand scenarios, where the correct content and structure is automatically applied per flow.
Flows and triggering
- Transactional flows for email and SMS
- Messages triggered by system events such as orders, logins, or status changes
- Ability to determine per flow which channel is used
- Clear structure for managing multiple transactional scenarios
Reporting and insight
- Delivery and performance reporting for email
- Insight into which messages are sent, when, and from which source
- Clear separation of reporting per system and message type
Connectivity and updates
- API and SMTP connectivity for straightforward system integration
- Webhooks for real-time updates in your own systems
- Status feedback to internal platforms for monitoring and troubleshooting
7. SLA and enterprise capabilities
An SLA (Service Level Agreement) describes the agreements regarding platform availability, performance, and support. For organisations where reliability and availability are business-critical, Spotler SendPro offers various SLA options and enterprise features.
The standard SLA provides a stable and reliable foundation for sending transactional emails and SMS, with consistent performance and monitoring. For organisations with higher requirements, a Premium SLA is available with additional support and features.
In addition, SendPro supports enterprise use cases with features such as:
- Scalable infrastructure for high sending volumes
- Advanced deliverability monitoring and optimisation
- Multiple sending sources within one environment
- Central control over critical communication processes
- Flexible integration options via API and webhooks
- 24/7 emergency line in the event of core feature outages
This makes SendPro suitable for organisations where transactional communications have a direct impact on customer experience, security, and business continuity.
8. Which systems does Spotler SendPro integrate with?
Spotler SendPro integrates with your existing systems to send, monitor, and manage transactional email and SMS reliably from one central environment.
Sending and connection methods
Connect applications and systems directly with SendPro to trigger and send transactional messages.
- API – for direct connection with applications and platforms
- SMTP – for existing systems that send email via SMTP
Real-time updates and monitoring
Receive immediate feedback on sent messages and process this in your own systems.
- Webhooks – for real-time updates on email events and status feedback
Internal systems and applications
Connect various systems such as webshops, platforms, and internal tools to maintain central control over transactional communications.
- Webshops
- Platforms
- CRM systems
9. What does Spotler SendPro deliver?
Transactional messages play a key role in customer trust, security, and service quality. When these messages are delivered reliably and monitored centrally, organisations reduce risk, improve the customer experience, and reduce operational overhead.
Organisations using Spotler SendPro typically achieve:
- Higher customer trust through reliable confirmations
- Lower customer service workload due to fewer delivery-related enquiries
- Better security and user experience
- Predictable delivery, even during peak loads
- Consistent branding across all automated messages
For many teams, Spotler SendPro becomes the central hub for transactional email and SMS, replacing fragmented solutions with one controlled platform for sending, monitoring, and optimising critical messages.
10. Example scenarios
Scenario 1: E-commerce platform
An online retailer sends order confirmations, shipping updates, and account emails from the webshop. By connecting the webshop as a source in SendPro, the team manages all templates centrally and monitors delivery in one dashboard. Developers send messages via API, while marketers manage content and branding.
Scenario 2: Software provider
A software company sends password resets and system notifications from multiple applications. Each application is connected as a separate source. Reporting shows which system sends which messages and how they perform. Webhooks send delivery updates back to internal tools, giving the team direct insight into email events.
Book a demo
Discover how Spotler SendPro can support your transactional email setup. Explore the platform with a demo or start a free 30-day trial to test delivery, templates, and reporting.
Frequently Asked Questions
What is the difference between transactional and marketing emails?
Transactional emails are system-triggered messages sent to one specific person, such as order confirmations, password resets, or appointment reminders. Marketing emails are promotional messages sent to groups of contacts, such as newsletters or offers. Spotler SendPro focuses on transactional emails to ensure that critical messages reach the inbox.
How do I integrate SendPro with my systems?
SendPro connects via API or SMTP. Developers can connect it directly to a CRM, e-commerce platform, or internal application using the available documentation and support.
Which systems can send emails via my account?
Each sending system is set up as a source in SendPro. You can connect multiple sources, such as a webshop, CRM, or internal tools, and manage each transactional email flow separately.
Can I monitor email performance?
Yes. SendPro includes reporting that shows delivery and performance per source and message type, giving teams insight into how transactional emails are performing.
Can I try it first?
Yes. Spotler SendPro offers a free 30-day trial. Your technical team can set up the account, send test messages, and evaluate delivery and performance before going live.
How does Spotler SendPro pricing work?
The pricing of Spotler SendPro depends on factors such as sending volume, channels used (email and/or SMS), and desired SLA levels. You can get started with Spotler SendPro from € 105 per month. It is also possible to start a 30-day trial to get to know the platform and assess whether SendPro is the best option for your goals.