Guide for Spotler Mail+
Create, automate, and personalise email campaigns with customer data via Spotler Mail+. Increase engagement and conversion.
What you’ll learn in this guide
- How to create branded emails and campaigns faster with less manual work
- How to connect Mail+ to your CDP and CRM for data-driven segmentation and personalisation
- How to structurally improve deliverability and list management
- How to automate follow-ups based on behaviour and data
- How to gain insight into engagement and campaign performance
- What impact Spotler Mail+ has on efficiency, conversion, and customer value
1. What is Spotler Mail+?
Spotler Mail+ is an email marketing solution for organisations that use email as an important communication channel. It helps marketing and communications teams create professional newsletters, automate follow-ups, personalise content, and monitor performance from one structured environment.
Spotler Mail+ is built for teams that want speed and control. You can design reusable templates, segment audiences, trigger automated campaigns, and connect with your CDP or CRM to synchronise lists, product data, and engagement signals. The result is more relevant communication, better insight, and more efficient workflows.
2. What problem does Spotler Mail+ solve?
Many marketing teams spend too much time building emails, recreating content blocks, and managing last-minute changes. At the same time, deliverability issues, inconsistent segmentation, and generic messaging limit results.
Spotler Mail+ addresses this by providing a structured email workflow: reusable templates, brand control, dynamic content, automatic triggers and imports, optional automation, and clear reporting. Teams can work faster, reduce errors, and send more relevant messages without added complexity.
Spotler Mail+ is also highly user-friendly and extremely intuitive. Marketers and communications professionals work faster and more efficiently and get more enjoyment out of using the tool.
3. Who is Spotler Mail+ intended for?
Spotler Mail+ is designed for organisations that use email as an essential communication channel and want to work faster without losing control over quality, branding, and deliverability.
The platform supports marketing and communications teams looking for a scalable and user-friendly way to create newsletters, automate campaigns, and personalise communications.
Spotler Mail+ is particularly suitable for:
Commerce organisations
Organisations that use newsletters, promotions, and lifecycle emails to activate customers and increase conversion.
B2B organisations
Teams that manage leads, prospects, and customers and use email for nurturing and customer communication.
Non-profit and public organisations
For updates, stakeholder communications, and automated follow-up.
Mail+ is a European platform and a strong choice for SME and mid-market teams looking to professionalise without the complexity of enterprise tools, and for organisations growing beyond tools such as Mailchimp, Laposta, or HubSpot.
Spotler Mail+ complies with all key legislation and regulations, including GDPR. With ISO 27001 certification, a strong sending reputation, and built-in support for privacy rights, the platform offers a reliable and future-proof solution.
4. Key use cases
Use case
Professional newsletters in minutes
Marketing teams send newsletters regularly, but production often takes a lot of time and varies between teams.
Problem
Newsletters take a lot of time to produce and are inconsistent in brand identity.
Solution
Use drag-and-drop templates, reusable blocks, and brand settings to standardise production.
Result
Faster production and consistent, on-brand communications.
Use case
Automated follow-up and lead nurturing
After interactions such as downloads or sign-ups, fast and consistent follow-up is crucial but difficult to manage manually.
Problem
Manual follow-up is inconsistent and difficult to scale.
Solution
Trigger email sequences based on behaviour, dates, and list changes.
Result
Timely and relevant follow-up without additional manual work.
Use case
CRM-driven B2B email campaigns
For B2B teams, it is essential that marketing and sales work with the same data.
Problem
Engagement from campaigns is not visible to sales.
Solution
Synchronise CRM data with Mail+ and write interactions back at contact level.
Result
Better alignment between marketing and sales and more targeted follow-up.
Use case
Deliverability and list management
Good inbox placement determines whether campaigns are actually seen.
Problem
Emails do not consistently reach the inbox.
Solution
Apply authentication (DMARC, DKIM, SPF), use engagement filtering, and maintain your lists.
Result
Better deliverability and sustainable engagement.
5. What can you do with Spotler Mail+?
Spotler Mail+ supports the complete email workflow, from creation to CRM feedback, and helps teams to:
- Build email and SMS campaigns and landing pages with a flexible drag-and-drop editor
- Maintain consistent branding with templates and brand settings
- Personalise content with profile data, tags, and behaviour
- Automate follow-up campaigns with behaviour-based triggers and workflows
- Synchronise audiences and segments in real time from CRM or CDP
- Monitor and improve deliverability and list management
- Test, measure, and optimise campaigns (A/B testing and reporting)
- Integrate email into your CRM, CDP, marketing, and e-commerce ecosystem
6. What features does Spotler Mail+ offer?
Email creation and branding
- Drag-and-drop editor for emails and landing pages
- Reusable templates and content blocks
- Brand manager for colours, typography, and buttons
- Pre-send checks and previews
- AI support (GenAI) for generating content and subject lines
Automation and campaigns
- Automated email sequences with triggers and steps
- Behaviour- and date-based campaigns
- Overview of active and draft campaigns
- Support for one-off campaigns and automated flows
Personalisation and segmentation
- Dynamic content blocks
- Static and dynamic lists
- Tagging and scoring based on interest and engagement
- Targeting based on preferences and profile data (CDP)
- CRM-based segmentation via synchronised lists
Deliverability and list management
- Support for domain authentication (SPF, DKIM, DMARC)
- Engagement filtering
- Tools for list management and suppression
Reporting and optimisation
- Mailing and trend reports
- A/B testing for subject lines and content
- Insight into engagement at contact level
- Performance data for ongoing optimisation
7. Which systems does Spotler Mail+ integrate with?
Spotler Mail+ integrates with your existing systems and the Spotler ecosystem to synchronise data, campaigns, and customer interactions.
CRM systems
Synchronise contact data and write engagement such as opens and clicks back to sales and marketing.
E-commerce platforms
Use customer and purchase data to personalise email campaigns and trigger lifecycle flows.
Forms and data collection
Collect and enrich customer data directly within Mail+ for segmentation and targeting.
Spotler products
Connect email with other channels and data platforms within the Spotler ecosystem.
Technical integrations
Connect Mail+ with your own systems and automate data flows and campaigns.
8. What does Spotler Mail+ deliver?
For organisations where email plays a central role, improving structure and data connections has a direct impact on efficiency and insight.
Teams using Spotler Mail+ typically achieve:
- Faster campaign production with fewer manual steps
- Better alignment between marketing and sales
- Insight into engagement and results down to contact level
- Improved targeting via dynamic segmentation
- More consistent branding and messaging
- Less reliance on manual exports and spreadsheets
For commerce teams, this means greater control over the customer journey, with more targeted communication and higher conversion.
9. Example scenarios
Scenario 1: B2B organisation aligning marketing and sales
A B2B team segments prospects in their CRM based on sector and stage in the customer journey. These segmented lists are automatically synchronised with Mail+. After sending a targeted campaign, opens and clicks are written back to the CRM at contact level. Sales can see which leads interacted with which content and prioritise follow-up. Marketing analyses reports and A/B test results to refine messaging for the next campaign, creating a continuous feedback loop between systems.
Scenario 2: Cultural organisation promoting a seasonal programme
A team builds one branded template and reuses it for multiple mailings. They segment audiences by interest using tags and surveys, automate reminders for key dates, and optimise subject lines via A/B testing.
Scenario 3: Commerce team combining campaigns and automation
A retailer runs weekly newsletters alongside automated welcome and reactivation emails. Dynamic content tailors messages per segment, while reporting shows which campaigns drive engagement.
Scenario 4: Travel & leisure organisation driving bookings
A travel brand segments audiences based on destination interest and booking intent. Automated campaigns trigger personalised offers, abandoned booking reminders, and pre-departure information, improving conversion and repeat bookings.
Book a demo now
Discover how Spotler Mail+ helps to speed up, automate, and optimise email campaigns. Explore the platform or request a demo.
Frequently Asked Questions
Is Spotler Mail+ suitable for small teams?
Yes. Mail+ is designed to be accessible and structured, without requiring developers or complex technical setup. Small and medium-sized teams can use templates, automation, and CRM synchronisation to work efficiently while maintaining control.
Can I personalise emails without coding?
Yes. Dynamic content allows you to personalise blocks with profile data, tags, and behaviour.
Does Spotler Mail+ improve deliverability?
Mail+ includes domain setup guidance, engagement filtering, and list hygiene tools to support inbox placement.
Can I automate follow-up campaigns?
Yes. You can build automated email sequences triggered by behaviour, dates, or list changes.
Does Mail+ integrate with my CRM or webshop platform?
Mail+ integrates with CRM systems such as Spotler CRM, Salesforce, Microsoft Dynamics, and AFAS, and with e-commerce platforms such as Magento and WooCommerce. You can synchronise contacts and segmented lists and write engagement data back to the CRM at contact level. A REST API is available for custom integrations.
Can I use Mail+ with my CDP for personalised e-commerce journeys?
Yes. Mail+ can connect with your CDP to activate behavioural, profile, and purchase data in email campaigns. This enables real-time segmentation and personalised lifecycle messaging, such as product recommendations, reactivation, and post-purchase flows.
Does Mail+ support e-commerce automation such as abandoned cart and back-in-stock emails?
Yes. Mail+ supports automated e-commerce journeys triggered by customer behaviour and product data. This includes abandoned cart and browse abandonment flows, back-in-stock notifications, price-drop campaigns, and post-purchase follow-ups.
What does Spotler Mail+ cost?
The cost of Spotler Mail+ depends on factors such as the number of contacts, sending volume, and desired features. You can get started with Spotler Mail+ from € 179 per month. Please get in touch for a customised proposal or a demo.