- In-app messages: Use these when you want to get customers to complete a call-to-action or perform some other action that causes them to have deeper engagement with your brand. Shorter messages tend to be more effective and remember that if you’re pairing them with images/infographics, these will be viewed on a smaller screen.
- Push Notifications: These are short, concise messages that display on screen when the user isn’t using any particular app. In order to receive these, a user must have opted in. Be sure to send them selectively though, as you don’t want users to become annoyed.
- Email: Our old and trusty traditional form of messaging. Useful when you need to send long, detailed messages. Emails can accommodate images, links, and practically any other information you need to send. They can be subject to spam filters, however Spotler software allows for inbox checkers to find pathways to maximise avoidance of these which we would be happy to show you in one of our free 30 minute demos.