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Increase conversions, boost sales, and enhance customer experiences with personalised recommendations for every visitor
If there’s one thing that characterises a good customer journey, it’s convenience for the customer. A pre-selected size, being able to click directly from an email to the shopping cart, or… a recommendation for a product or service that perfectly matches your preferences. With product recommendations, you help your visitors find the right item in a service-oriented way. This not only boosts customer experiences but also your conversions. Win-win!
The recommendations served by the Product Recommendation feature don’t come out of thin air. For this, the algorithm analyses the available data at an individual level. It takes into account historical purchases, recent viewing and clicking behaviour, and rules you may have set yourself.
Perhaps you know that certain products are often purchased together, or that a specific target audience has excessive interest in an item. Combine your own insights with the power of the data-driven algorithm for optimal relevance and maximum results.
In addition to making accurate recommendations for first-time buyers, the product recommendation feature also helps increase order values and promote retention. Let it calculate, based on data, which items go well together and automatically recommend them on the checkout page. Or set a trigger with a smartly timed follow-up email recommending relevant products from another category. Prefer to recommend in a pop-up or via an external channel? That’s possible too!
Ready for the next level? Create your own product sets, allowing you to make recommendations based on a common characteristic. For example, a colour, type of material, price – or a combination of all of these. The more custom fields you add, the more specific the recommendation becomes.
Want to learn more about Spotler Activate and its’ product recommendations feature? We’d love to show you in a demo.