Marketing Calendar 2025
Listen to Email & Beyond
Spotler and eFocus Marketing’s new podcast brings you all the latest email marketing, and other complimentary marketing channel tips, tricks, industry chat, brand insights and more, every 2 weeks. Join Kate Barrett, Founder and CEO of eFocus Marketing & Richard Wall, Marketing Campaign Manager at Spotler as we talk you through the good, the bad and the ugly of marketing and how you can create a more intelligent strategy that gets results.
Busting email marketing myths: Unveiling the truths for success
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Busting email marketing myths: Unveiling the truths for success
In this episode of “Email and Beyond,” Richard & Kate dismantle common misconceptions about email marketing and illuminate the best strategies.
Decoding customer signals: The power of RFM marketing mastery
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Decoding customer signals: The power of RFM marketing mastery
Discover how RFM (Recency, Frequency, Monetary value) can revolutionise your approach to audience segmentation and transform your marketing strategy.
Decoding zero and first-party data: A journey through customer insights
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Decoding zero and first-party data: A journey through customer insights
Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it’s essential to use data responsibly.
Email marketing room 101: Unveiling the industry’s pain points & myths
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Email marketing room 101: Unveiling the industry’s pain points & myths
Get ready for insights that go beyond the buzzwords, providing clarity on how each type of data plays a role in acquiring, understanding, and retaining customers. Discover the legal and ethical considerations, and learn why it’s essential to use data responsibly.
Empathy-driven email marketing: Navigating sensitive seasons
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Empathy-driven email marketing: Navigating sensitive seasons
Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, CEO of eFocus Marketing, in this insightful episode of the “Email and Beyond” Marketing Podcast.
The power of multichannel marketing: Email, SMS, WhatsApp, and ad retargeting strategies revealed
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The power of multichannel marketing: Email, SMS, WhatsApp, and ad retargeting strategies revealed
Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other’s impact.
Transforming your email strategy & increasing registrations by 77% with Tech Show London
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Transforming your email strategy & increasing registrations by 77% with Tech Show London
Join the conversation as Kris White shares his experience in transforming Tech Show London’s email strategy, making it smarter and more effective.
Unlocking ecommerce Success: Top 3 automations every business needs
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Unlocking ecommerce Success: Top 3 automations every business needs
From abandoned baskets to strategic welcome series, discover the power of targeted messaging and customer-centric strategies.
Unlocking the power of AI in email marketing: Strategies, pitfalls, and real-world insights
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Unlocking the power of AI in email marketing: Strategies, pitfalls, and real-world insights
Dive into the dynamic world of email marketing as we explore the transformative impact of Artificial Intelligence (AI) in our latest podcast episode.
Unveiling the power of Gmail promotions tab: Turning challenges into opportunities
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Unveiling the power of Gmail promotions tab: Turning challenges into opportunities
In this episode, they dive deep into the misunderstood Gmail Promotions Tab. Contrary to common perceptions, the promotions tab is not the enemy but an integral part of the inbox.
Revolutionise your B2B email marketing: Top 3 automation strategies for success!
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Revolutionise your B2B email marketing: Top 3 automation strategies for success!
In this power-packed episode, we dive deep into the world of email automation, unlocking the secrets to transforming campaigns and boosting engagement.
Strategic insights for 2024: Navigating email marketing trends and beyond
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Strategic insights for 2024: Navigating email marketing trends and beyond
In this episode of “Email and Beyond,” hosts Kate Barrett and Richard Wall delve into key strategies for marketers in 2024.