+113% conversions from search results at Express Wear
Better search, better results: Using Spotler Activate Search to optimise product search, improve user experience, and increase conversions
Express Wear is a Dutch fashion retailer with stores located near Arnhem and Nijmegen in the Netherlands. Since June 2011, they have also had a webshop. Express Wear sells middle/high-end denim-related brands to everyone age 15 and up wanting to look nice, stylish, and fashionable. In November 2018, the retailer optimised their onsite search, collaborating with our mutual partner Happy Horizon.
‘If your data feed is in order, implementation really is a piece of cake!’
Roy Krabben, eCommerce Manager, Express Wear
Quick implementation and easy to use
Roy Krabben, eCommerce manager at Expresswear, was very happy with the implementation: “Search is straightforward to implement. In principle, a fully functional search function can be realised in 30 minutes. Spotler Activate Search is a solution for a usually complex functionality that is truly plug-and-play. If your data feed is in order, implementation is ‘a piece of cake’!”
Regarding ease of use, Krabben mentions that the tool required little explanation for Express Wear and is also easy to understand for non-technical marketers. “Play around in the backend one afternoon, and you’ll know exactly how everything works.”
Results after implementation
The results truly speak for themselves. After optimising their search with Search, Express Wear saw:
- the conversion rate within search increased by 33.4%
- the average order value increased by 7.2%
- time on page went up by 1.07 min.
- Pageviews from search increased by 113%.
Visitors now find exactly the piece of clothing they are looking for, and the overall user experience has improved greatly.
Favourite feature?
“With the help of Ranking Rules, we’ve been able to prioritise different product groups and brands much better. For example, brands with much margin and stock sell products much less.”
Another feature Express Wear uses frequently is Synonyms. With the help of Synonyms, they keep the number of no-result queries to a minimum, making sure website visitors always find what they’re looking for.
Curious to how Spotler can optimise your site search?
With incredible results, Express Wear has proven the value of thinking outside the box to deliver personalised website content. Dive into a demo with us to really uncover what you can do to increase conversions from your online store!