Black Week breaks all records for Spotler email sending volumes

Black Friday and Cyber Monday have left a significant mark in 2024. Unlike previous years, the e-commerce industry’s focus shifted more toward the entire week leading up to these shopping events, commonly referred to as Black Week. With substantial advertising efforts dedicated to Black Week, the results were overwhelmingly positive. This impact is reflected in the email volumes processed on Spotler’s platforms, which significantly surpassed those of regular Fridays and Mondays, as well as figures from 2023.

Over 202 million emails sent via Spotler

In 2024, Spotler’s platforms delivered more than 202 million emails on Black Friday and Cyber Monday combined, marking an incredible 60% increase compared to 2023. Part of this growth can be attributed to Spotler’s acquisition of RedEye in the UK earlier this year.

When analysing average email send volumes across all platforms, Spotler still recorded nearly a 10% growth in 2024 compared to 2023. This highlights that e-commerce businesses continue to heavily rely on email marketing to inform consumers of their incredible offers and entice them to make purchases.

Black Friday pushes online sales to record highs across Europe

Spotler’s rising email volumes align with soaring Black Week sales figures in the regions where the company operates, including the Netherlands, the UK, Germany, Spain, and Sweden.

In the Netherlands, Emerce reported a 30% increase in transactions during Black Week compared to 2023.

According to The Guardian, the UK saw a 12% growth in online sales on Black Friday, though offline retailers experienced fewer visitors compared to the previous year.

Marketing4eCommerce noted that Spanish Black Friday campaigns outperformed last year’s, with e-commerce revenue increasing by 27.86%.

In Sweden, although Black Week sales rose by 9.8%, Black Friday itself saw a 5.1% decline, attributed to the fact that the larger Swedish retailers offering fewer discounts overall. Despite this, SVEA Bank reported an overall increase in sales volume and revenue.

At the time of this publication, figures on the results of Black Week in Germany are not yet known. Handelsverband Deutschland (HDE) indicated prior to Black Week that it does not expect an increase in turnover during Black Friday and Cyber ​​Monday.