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PRDCT is a customer data platform (CDP) designed to help businesses centralise and manage their customer data. It provides tools for segmentation, personalisation, analytics, and omni-channel campaign management. By integrating various data sources, PRDCT ensures that businesses can maintain a comprehensive and accurate view of their customers, enabling more effective marketing and customer engagement strategies.
Integrating PRDCT with Spotler enhances marketing effectiveness by leveraging detailed customer data for more personalised and targeted campaigns. This integration allows for the seamless flow of customer insights from PRDCT into Spotler, facilitating the automation of marketing efforts based on comprehensive data profiles.