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No unsolicited e-mails in your recipients’ inboxes
Spotler’s anti-spam policy aims to ensure that Spotler users prevent emails from being sent unsolicited or perceived as such by recipients at all times.
Sending spam is prohibited under Article 11.7 of the Telecommunications Act. The Consumer and Market Authority (formerly OPTA) independently monitors compliance with this law. From 2012, the new Email Code is valid, which will also become part of the Dutch Advertising Code. Enforcement will, therefore also take place by the Advertising Code Committee. To start with, it is important to have a clear definition of spam.
Together with our Dutch industry colleagues, we use the following definition for spam: “Spam is the bulk sending of unsolicited e-mail”. Where ‘bulk’ stands for ‘large quantities’ and ‘unsolicited’ stands for ‘no consent given’.
Although spam is defined as being related to bulk (large quantities), we believe that the quantity per mailing sent does not matter. We also consider smaller mailings where no permission has been given to mail to be spam. Most importantly, we find that permission to send e-mails has been given according to an opt-in process. If someone has not proactively given that permission, you may not mail that person. We also believe in permissions. You should have different permissions for different news services. An informative e-mail or a service message differs from an action mailing or an offer. This is why we work with permissions.
Anyone who receives an email from Spotler’s software must have given the sender clear and verifiable permission to do so. This can be done in the following ways:
Apart from ensuring that every email sent from Spotler’s software is sent to recipients who have given their prior consent, the email itself must contain at least the following
If Spotler has reason to believe that actions are being taken in violation of this anti-spam policy, Spotler reserves the right to take immediate action. This may include pausing or terminating an ongoing campaign until clarity is obtained on the cause of the complaint. Spotler is entitled to deny users the Spotler software in case of violation of the anti-spam policy.
Spotler reserves the right to modify this anti-spam policy. Any changes will be implemented on this page. The most recent changes are dated 11 November 2017.
For questions about this anti-spam policy, don’t hesitate to get in touch with Spotler.