Everyone knows that email is a critical component of any marketing strategy. But it can be challenging to consistently produce engaging, relevant, and useful messages that keep recipients interested and coming back for more. With so many different cogs in the machine, making sure your email content is as effective as possible can feel like a constant uphill battle. Unfortunately, most marketers are still struggling with this challenge. Let’s take a look at how Artificial Intelligence (AI) can help you write better transactional email content.
How to write better email content using artificial intelligence
If you want to optimize your email content, consider using artificial intelligence to improve your email writing process. Artificial Intelligence (AI) can help you create personalized and relevant content to each recipient, increasing engagement and click-through rates for your emails. If you are trying to make better email content, AI is here to help.
AI helps you improve your writing process so that you create content that is more engaging and clickable. It improves email content by detecting and predicting writing errors, providing insight into reader behaviours, and helping with vocabulary selection.
What is artificial intelligence, anyway?
Artificial Intelligence is a broad term that describes technologies that can autonomously perform tasks that usually require human intelligence. AI is used in many industries, including healthcare, finance, and marketing. AI is quickly becoming a critical component of marketing strategies and is set to play a significant role in the success of many brands over the next few years.
While it’s easy to think of AI as something futuristic, like robots or androids, AI technologies exist today and are actively used by marketers.
How AI can help with writing transactional email content
As mentioned, AI can help you create better email content by detecting and predicting writing errors and providing insight into reader behaviours and vocabulary selection. Let’s take a look at how each of these can improve your email content:
Detecting and predicting writing errors
AI can help you better identify writing errors, such as grammar mistakes, that are commonly missed during the writing process. While it may seem minor, even a small number of errors can significantly decrease engagement and click-through rates.
Insight into reader behaviors
AI can provide insight into reader behaviors, including how they consume content, click through pages, and how long they are likely to spend on your content. This can help you create more compelling content that keeps readers engaged for longer and encourages them to take the next step in your sales funnel.
Finally, AI can help with vocabulary selection, which allows you to target your content to specific types of readers more accurately and effectively. Using AI, you can engage your audience with personalised and relevant content to their needs and interests.
If you want your email content to be as effective as possible, you must ensure you’re targeting the right readers. AI can help you better understand your audience and select your content’s most relevant words and phrases. AI can sift through data and analyze your readers’ behaviour to select the correct words and phrases to include in your content. This allows you to create content that is more likely to resonate with your readers and thus create more effective transactional email copy.
How AI can help you write better transactional email content
Artificial Intelligence can help you create and optimize transactional email content. And, to be frank, AI wrote this article. I thought it would be very meta to have an article about AI, written by AI. The result, however, was that I had to edit a lot of the content for it to be good enough to be published.
We’ve tried and tested a few AI Content tools, and the overall conclusion is that it could definitely work for email copy, but is not really suited for longer articles. AI writing tools tend to repeat themselves in different wordings when an article gets very long, but is very effective in writing compelling short copy… e.g. for email!