Since Apple announced the iOS 15 feature “Mail Privacy Protection” in 2021, the world of email has been on fire. In this session, Tobias Eickelpasch (Rock Your Email), Chris Byrne (sensorpro), and Tom came together to discuss the development, the bigger picture of email privacy, and the future of email (marketing); they discuss what they know about MPP. What is Mail Privacy Protection (MPP)? How does MPP work? What does this mean for the open metric? How does it influence email performance? What’s the bigger picture (considering GDPR, Privacy Shield, Do Not Track)?

This video contains the name ‘Flowmailer’, this was the previous name for Spotler SendPro.