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First-party vs. third-party data: Why it’s crucial for marketers
Blog
First-party vs. third-party data: Why it’s crucial for marketers
Anastasia Pop 05-09-2025

Discover the difference between first-party and third-party data and why first-party data is becoming indispensable for marketers in a cookie-less future.

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The Personalisation Paradox: Why marketers hold back despite the benefits
Guide
The Personalisation Paradox: Why marketers hold back despite the benefits

Find insights from a survey of Ecommerce marketing leaders, uncovering where to unlock personalisation’s full potential.

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Setting and achieving your Black Friday eCommerce marketing goals
Blog
Setting and achieving your Black Friday eCommerce marketing goals
Rachael Kotadia 03-09-2025

Black Friday gets its name from being the date retailers “go into the black” (reach annual net profit). Here are 6 goals to measure success in 2025.

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B(lack) F(riday) C(atchy) M(ailings) 
Blog
B(lack) F(riday) C(atchy) M(ailings) 
Richard Wall 02-09-2025

Black Friday is rapidly approaching; are your email campaigns ready? Here are 5 of our recent favourites to inspire your designs.

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10 tips to make your event as chaotic as possible
Blog
10 tips to make your event as chaotic as possible
Rutger Bremer, Rewien Algoo 01-09-2025

Slick, professional events are over-rated! Follow these tips to cause yourself maximum stress and get the least possible value back.

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Black Friday 2025: 5 trends you can’t miss
Blog
Black Friday 2025: 5 trends you can’t miss
Anastasia Pop 26-08-2025

Discover the most important trends for Black Friday 2025: personalisation, AI, Green Friday, and social shopping tips for maximum results.

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How to realise flawless event registration
Guide
How to realise flawless event registration

Flawless registration is an important element of your event; your attendees’ experience starts here!

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AI marketing dashboards you can talk to
Blog
AI marketing dashboards you can talk to
Erik de Kock 25-07-2025

What if you could just ask your data a question and get an immediate answer in plain words, like a colleague would. That is possible now. Find out how!

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Colour contrast checker for WCAG compliance
Tool
Colour contrast checker for WCAG compliance

With the right contrast, your content becomes more readable for users with visual impairments, improving their overall experience.

Use our tool
Why should your emails be accessible, and how do you do it?
Blog
Why should your emails be accessible, and how do you do it?
Liana Tamse 24-07-2025

Accessibility isn't just about design; it's about inclusion. Following WCAG guidelines makes your email campaigns accessible to a broader audience.

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What is customer loyalty when AI does the shopping for you?
Blog
What is customer loyalty when AI does the shopping for you?
Tom Blijleven 21-07-2025

Discover how AI-driven agentic shopping is changing customer loyalty, and how brands can stay memorable in a world where AI makes the call (literally).

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How to turn your customers into your best brand advocates
Blog
How to turn your customers into your best brand advocates
Andy Gilhooley 18-07-2025

Personal recommendations can carry more weight than any ad. It’s time to start turning your loyal customers into brand advocates on social media.

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