Driving innovation at Amerityre Corporation

Amerityre Corporation develops polyurethane foam and polyurethane elastomer formulations to manufacture world-class flat-free tyres. Originally formed under the name American Tire Company in 1996, the organisation is known for its outstanding and unique tyre formulations.

The organisation’s mission is to provide unique tyre solutions that successfully address customers’ needs by offering products and services that cannot be matched by competitors, either in the USA or worldwide.

Our company was looking for a CRM with simple features to store and track customer information and activities. SpotlerCRM has provided us with a platform to do just that.
Jody Hudson, Amerityre

From Spreadsheets to CRM

Amerityre used spreadsheets to manage key customer information for its day-to-day business. Unfortunately, this was not sufficiently comprehensive to handle its requirements, leading to the company’s disorganisation.

With experience using a CRM with a previous employer, Regional Account Manager Jody Hudson identified the issues and requested the company implement a versatile CRM system to manage customer data and tasks properly. Jody explained, “I was used to working with a CRM. Amerityre had never used one, but when I explained the benefits, the management agreed to implement one.”

After researching online, Amerityre discovered SpotlerCRM and selected it above other systems because it met their organisational requirements, was easy to use, and offered great value for money.

Responsive Customer Support

In trialling the CRM, Jody was impressed with SpotlerCRM Customer Support, commenting that the “team was excellent and very responsive”. She also added that she’d found learning to use the CRM system simple due to the availability of online tutorials and regular live webinars.

SpotlerCRM is now used to manage their daily business needs, such as tracking activities, keeping on top of upcoming tasks and managing their customer accounts. Since implementation, Amerityre has significantly improved its business organisation and workflows. It has worked so well for the company that Jody stated, “I will be recommending SpotlerCRM to other business owners that I am in contact with.”

Operational Resolution

Using SpotlerCRM has resolved Amerityre’s organisational issues and improved how the team manages their daily business.

“Our company was looking for a CRM with simple features to store and track customer information and activities. SpotlerCRM has provided us with a platform to do just that. Best of all, we’ve been able to customise the features to meet our needs for a very low cost.”