Brand Britain automates marketing and saves time with SpotlerCRM

Brand Britain is a specialist creative agency that designs packaging, shopper marketing campaigns, and category design solutions for some of the biggest food, drink, and games brands in the UK and globally.

With the objective of providing strategic design services to established, growing, and emerging fast-moving consumer goods (FMCG) brands, Brand Britain believes experience is worth a lot, especially when it comes to increasing brand equity. Whether unlocking latent value, rebuilding a once great brand, or working with an innovation team to develop and launch something completely new, the agency draws on its creative directors’ 20+ years of design experience to deliver outstanding client results.

Shredded Wheat cereal boxes

Business Manager, Beverly D’Ambrosio, explained, “We’re not an ‘all things to all men’ brand design agency. We know our strengths and stay focused. We know about packaging design and how to articulate brand attributes effectively. A clear strategy and communication means making a deeper connection with consumers. This also applies to our client base. In order to achieve this, we work closely with existing clients and attend worldwide conventions to attract new ones.”

Yet, business growth meant that tracking potential clients using spreadsheets and paperwork was not going to work going forward. They recognised the need for a coordinated approach using a centralised database that anyone in the company could access at any time.

The team has easy access to the latest updated client information and we can see at a glance the conversations taking place with clients and the next steps needed.
Beverly D’Ambrosio, Brand Britain

Creating a CRM database

A supplier recommended SpotlerCRM, identifying that it would give the company what it needed. After testing the system, Brand Britain found that it offered good value for money and met all its key criteria, enabling a coordinated approach to new business.

Beverly continued, “The CRM is used daily to update our client database and manage client contact. We’ve cut down the amount of paperwork needed to support each client, and all our records and conversations with clients are now in one place. This means anyone in the team has easy access to the latest updated client information, and we can see at a glance the conversations taking place with clients and the next steps needed.”

A team collaboration tool

The CRM has given the Brand Britain team more confidence in managing clients. Beverly explained, “Everyone understands the CRM system and has access to the latest updates. When we prospect new clients, we are able to keep all their details on the system so that at any one-time, colleagues can access the system and see where we are with them, i.e., introductory email, followed up by telephone call, credentials sent, and, hopefully, as our relationship develops, a first meeting arranged.”

“These processes are all documented on the CRM system, including the name and address of the company, and the various personnel who work there. Then the conversations are added for future tasks.”

Beverly summarised “Working with SpotlerCRM has allowed us to keep a coordinated control of our clients and has given the department confidence that all our clients are documented in a centralised hub. The CRM is a simple and flexible system which is kept in one place and accessible to all colleagues”