How Hello Scotland turned automated emails into professional client care

Hello Scotland is a dynamic Destination Management Organisation dedicated to giving clients creative, handcrafted experiences that deliver value and long-lasting impressions. Since 1996, the team at Hello Scotland has been passionate and committed to bringing guests the finest Scotland has to offer, in a way that perfectly fits their requirements and budget. Hence, companies get the best ROI for their incentives and corporate events.

Since signing up with Spotler CRM, we have really been able to take our customer service, marketing and communication to the next level.
Elaine Hamilton, Hello Scotland

A positive and enjoyable experience is essential for Hello Scotland’s clients. So, Hello Scotland invested in a CRM (Customer Relationship Management) system designed to help them provide great customer service, market events, and top-class communications. This ensured that the key requirements for Hello Scotland’s success and the customer experience were met.

No pain, no gain

Hello Scotland found the selection of a CRM solution a painful task. Ease of use was a top requirement for the organisation, which was only too aware of the dangers of a complex system. They didn’t want a system that users would fail to keep updated properly. “We spent years looking for an easy CRM system to use – we even spent a lot of money on a bespoke product that just didn’t do what we originally hoped it would.” said Elaine Hamilton, Managing Director for Hello Scotland Ltd; “We couldn’t believe our luck when someone recommended Spotler CRM as it was just what we had been looking for!”

“Since signing up with Spotler CRM, we have really been able to take our customer service, marketing and communication to the next level. The ability to create so many different reports from our CRM means we can send bespoke segmented e-newsletters to our suspects, prospects and customers,” said Elaine. “Spotler CRM helped us understand what our customers wanted and deliver!”

Elaine praised the system: “It’s now an integral part of our system and procedures at Hello Scotland, and we use it for all kinds of things, from keeping track of our confirmed projects to pulling reports on which of our customers need to pay and when.”

I can’t recommend the product, and the people, enough!
Elaine Hamilton, Hello Scotland

Having the right solution for the job is important, but it is only part of the story for Hello Scotland. In a fast-moving customer-facing industry, help and support from the vendor were key requirements. “The quick support and help from the team at Spotler CRM is brilliant, whether it be by Skype, telephone, or email.” Said Elaine, “I can’t recommend the product, and the people, enough!”