Guides and downloads to help you get started with the Spotler brand, from logos and color to type.
There are no predetermined sizes for the Spotler logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.There is no preset maximum size for the logo. In print the minimum size is 20 millimeters.
For digital uses the minimum size for the standard logo is 100 pixels.
To ensure that our logo is clearly visible in all content, surround it with sufficient ‘clear space’. Free of type, graphics and other elements.
When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained.
Spotler has chosen the primary typeface for the titles of texts for ‘Greycliff CF Heavy’. The alternative to safe use online is ‘Open Sans Bold’.
“Rugged, hearty, and warm, Greycliff CF is a versatile font family. Strong capitals and a smooth, open lowercase are effective in a variety of applications. The geometric, near-monoline construction lends Greycliff a classic durability reminiscent of the 1940s, tempered by softened edges and vibrant shapes.” – Connary Fagen
Spotler has opted for the ‘Greycliff CF Regular’’ for body texts both print. You can think of texts for letters, presentations, online advertisements and the website.
For online body typography we use ‘Open Sans Regular’.
The font ‘Open Sans’ can be found here:
R0 G42 B77
C100 M55 Y0 K70
PMS Coated 281
PMS Uncoated 281
R35 G175 B230
C80 M0 Y0 K0
PMS Coated 2192
PMS Uncoated Process Blue
R240 G227 B6
C0 M0 Y90 K0
PMS Coated 107
PMS Uncoated 107
R92 G217 B117
C0 M100 Y80 K0
R210 G47 B56
R251 G124 B28
The Spotler logo uses two colors: Dark Blue and White.
These are the mandatory color combinations:
Don’t use color combinations other than those shown above.
Now and then the Spotler logo can also be uses on a image background. But only with sufficient contrast.
Use the ‘Knowlegdge Blue’ logo for use on light colored backgrounds, and an all-white version for dark backgrounds.