The Spotler Brand
Guides and downloads to help you get started with the Spotler brand, from logos and colour to type.
Minimum size and exclusion zone
There are no predetermined sizes for the Spotler logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. In print the minimum size is 20 millimeters.
For digital uses the minimum size for the standard logo is 100 pixels.
To ensure that our logo is clearly visible in all content, surround it with sufficient ‘clear space’. Free of type, graphics and other elements.
When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained.
Typography
Header typography
Spotler has chosen the primary typeface for the titles of texts for ‘Greycliff CF Heavy’ (font version 1.9.5). The alternative to safe use online is ‘Open Sans Bold’.
“Rugged, hearty, and warm, Greycliff CF is a versatile font family. Strong capitals and a smooth, open lowercase are effective in a variety of applications. The geometric, near-monoline construction lends Greycliff a classic durability reminiscent of the 1940s, tempered by softened edges and vibrant shapes.” – Connary Fagen
Body typography
Spotler has opted for the ‘Greycliff CF Regular’ (font version 1.9.5) for body texts both print. You can think of texts for letters, presentations, online advertisements and the website.
For online body typography we use ‘Open Sans Regular’.
The font ‘Open Sans’ can be found here:
https://fonts.google.com/specimen/Open+Sans?selection.family=Open+Sans
Colours
Dominant colours
Knowledge Blue
(a.k.a. Navy)
Pure : #002a4d
R0 G42 B77
C81 M45 Y0 K75
PMS Coated 289
PMS Uncoated 289
Tint: #ccdde3
Shade: #001d34
Honesty Blue
(a.k.a. Cyan)
Pure: #23afe6
R35 G175 B230
C80 M0 Y0 K0
PMS Coated 2192
PMS Uncoated Process Blue
Tint: #e6f6fc
Tone: #87d2ef
Shade: #1d93c1
Accent colours
Spirit Yellow
(a.k.a. Spotlight Yellow)
Pure: #f0e306
R240 G227 B6
C0 M0 Y90 K0
PMS Coated 107
PMS Uncoated 107
Tint: #fdfbdb
Tone: #f6ef71
Shade: #cabf05
Success Green
Pure: #5cd975
R92 G217 B117
C75 M0 Y80 K0
Tint: #dff4e3
Tone: #a2e9b0
Shade: #429b54
Legend Orange
Pure: #fb7c1c
R251 G124 B28
C0 M65 Y85 K0
Tint: #fee2cc
Tone: #fdb47d
Shade: #bc5d15
Colour + Logo combinations
The Spotler logo uses two colours: Dark Blue and White.
These are the mandatory colour combinations:
White on Blue
Blue on Blue
Blue on White
So don’t go experimenting with colours
Don’t use colour combinations other than those shown above.
Don't use various colours on Knowlegde Blue
Don't use various colours on Honesty Blue
Don't use various colours on White
Background images
Now and then the Spotler logo can also be uses on a image background. But only with sufficient contrast.
Use the ‘Knowlegdge Blue’ logo for use on light coloured backgrounds, and an all-white version for dark backgrounds.
Light Background
Dark Background
All tools in our clouds
The branding of our products are entirely derived from the Spotler logo.
Customer Data Platform
Customer Intelligence Platform
Site search software
AI-powered chatbot
Integration platform
Customer Relationship Management
Webcare, social media publishing and monitoring
Lead Management
Email marketing automation software
Enterprise email marketing automation
Conversational messaging platform
Event management software
